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Fall 2022 Exam Review No. 1 Flashcards | StudBud
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Fall 2022 Exam Review No. 1
Fall 2022 Exam Review No. 1
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Answers
1
Thomas Edison made his first sound recordings on foil cylinders.
True
False
2
The
New Yorker
is an example of a(n)
elite magazine.
minority magazine.
webzine.
leisure magazine.
3
What is the top music genre today in the U.S.
Indie Rock
R & B
Electro
Hip-Hop/Rap
4
Magazines became a national mass medium in the U.S. before newspapers.
True
False
5
During which stage in developing a critical perspective would you take action?
evaluation
engagement
analysis
description
6
Which type of info can be used to intentionally mislead audiences for political or financial gain?
fake news
citizen journalism
objective journalism
satirical news
7
The basic criteria of newsworthiness include timeliness, prominence, consequence and
resonance
proximity
sensation
consensus
8
Some writers in the early 1900s built their careers on crusading for social reform & the public good.
False
True
9
In 1906, President Theodore Roosevelt called investigative reporters muckrakers.
True
False
10
The first type of protomodern book, which contained sheets of sewn parchment , was called
papyrus
parchment
vellum
codex
11
_____ editors fix spelling, punctuation, grammar, or style problems in a book manuscript.
Annoying
Grammar
Copy
AP Style
12
Which journalism era best represents the arrival of newspapers as a mass medium?
interpretive reporting
penny press
partisan press
literary journalism
13
The ____ file format enables sound—including music—to be compressed into small digital files
groove
audiotape
analog
MP3
14
Colonial magazines in the U.S. served the working classes.
True
False
15
Interpersonal communication is when two people are face to face.
False
True
16
Yellow journalism is
trend in the 1800s that emphasized human-interest stories & large headlines
1980s industry term for PR-generated stories.
term from the '50s for small-town papers and reporting styles.
17
The senders of messages have little control over how their messages will be decoded.
True
False
18
Which development spawned the rise of interpretive journalism between the 1920s and 1940s?
the rise of citizen journalism as a competitor
the importance ofexposing corruption in government
the obsession with the war
a need for people to understand complex national and world issues
19
Intrapersonal communication means
occurs within your head and with yourself
occurs when people are closely related
when one person is the primary speaker
communication between two people
20
Which magazine has the largest circulation in the U.S. today?
Time
Reader's Digest
TV Guide
AARP The Magazine
21
One result of the printing press was
a rise in the power of landowners
a rise in the power of religious authority.
the rise of the middle class.
the concept of neighborhoods.
22
_________ is the technological merging of content across different media channels
convergence
communication blending
spoken vs. written
media markets
23
The key to the success of e-books has been
the creation of an affordable-reader
the availability of self-published books.
making e-books more expensive than hardcover copies.
having only popular titles available electronically.
24
Group communicaton occurs ___________
with more than one person & all within earshot
When everybody agrees on the topic
when people are at widely separate distances
when one person speaks the message
25
The word
magazine
comes from the French term
magasin
, meaning "storehouse."
True
False
26
The best-selling book of all time is
Peyton Place by Grace Metalious.
the Bible, in all its various versions
Baby and Child Care by Dr. Benjamin Spock.
Better Homes and Gardens Cookbook.
27
American magazines have always primarily been a medium of entertainment and diversion.
False
True
28
Trade books
refers to the category of books sold to the general reader.
True
False
29
As a result of music streaming, music industry revenue is
about the same.
concentrated inindependent labels.
decreasing.
increasing.
30
One of the most prominent values in American journalism is
objectivity
ethnocentrism
conflict
newsworthiness
31
Between 1000 A.D. and the mid-15th century, manuscripts were commissioned by members of the ruling classes.
True
False
32
Which statement represents a criticism of popular (low) culture?
exaggerates the contributions of filmmakers
prevents people from appreciating fine art.
undermines high culture.
prioritizes social change over status quo.
33
The mass media were word-centric for hundreds of years until
it was possible to print & distribute images
images became a form of communication & art.
motion pictures were invented
people began to speak multiple languages
34
During the development stage of media innovations, inventors
change older media into newer forms.
market a new device as a product.
determine a marketable use for a new device.
try to solve a problem.
35
Which phrase describes one meaning of the term
media convergence
?
too many news outlets, leading to media overload
the various media moguls and their wealth
the technological merging of content across different media channels
the use of American products by foreign advertisers
36
Technology is a requirement for mass communication
True
False
37
Which historical movement first benefited from televised news documentation?
the #MeToo movement
the penny papers movement
the Civil Rights movement
the citizen journalism movement
38
Who tapped the potential of broadcasting with his fireside chats on the radio?
Adolph Ochs
Edward R. Murrow
Walter Cronkite
Franklin Delano Roosevelt
39
The introduction of _________ meant the speed of communication was now faster than the speed of transportation.
radio
movable type
telegraph
internet
40
Chinese innovators developed ______, which involved hand-carving characters into wood
block printing
carved printing
hand-created printing
wooden printing
41
_____ music stood in direct opposition to the polished, professional, and often less political world of soul.
orchestral
Hip-Hop
rockabilly
commercial TV
42
Which statement about audio books is accurate?
Audio books are packaged with self-published books.
Audio books are only available through Amazon.
Sales of audio books fell between 2012-2016.
Audio books are downloadable to mobile devices.
43
Which factor had a direct effect on the growth in magazine circulation in the 19th century?
new interest ininvestigative journalism
demand for local magazines
increased literacy rates
improved airplane travel
44
In targeting audiences by age, the most recent success comes from magazines aimed at
young adults.
children.
readers over 50.
teenagers.
45
The book industry division that makes the most money creates
religious books (Bible & other literature)
mass market paperbacks
trade books (fiction, cookbooks, comics, etc.)
textbooks (elementary-college)
46
Which magazine was the foremost outlet for photojournalism in the mid-20th century?
Harper's
The North AmericanReview
The SaturdayEvening Post
Life
47
Which new demand do journalists now face during the digital turn?
to use the inverted-pyramid format
to attempt to improve quality of life
to also use social media, including Twitter and blogs
to focus on human-interest stories
48
______ are sold in bookstores and also on racks in drugstores, supermarkets and airports.
Linotype devices
Cassette tapes
Computer chips
Mass market paperbacks
49
What is not a characteristic of mass communication?
Lack of immediate feedback.
Audience is in widely separated locations
Audience is heterogeneous
Audience is limited to 10 people.
50
Many books from the Middle Ages were called
illuminated manuscripts
because they were
decorated with colorful illustrations.
read in the town square by scholars who explained the text
burned in castle fireplaces to honor God.
printed using reflective ink.
51
The media help us make sense of daily life and articulate our values.
False
True
52
Which invention paved the way for digital recording?
flat disks
foil cylinders
magnetic audiotape
wax cylinders
53
Gutenberg played an active role in the transition from oral to written culture.
False
True
54
Which statement is true about citizen journalism?
The trend has grown from competition between major news outlets.
It focuses on stories about the lives of ordinary citizens.
Social media and smartphones make it easier to participate.
Citizens have vast journalistic training but little experience
55
Which popular magazine emerged in 1974 to capitalize on the celebrity-crazed culture that accompanied the rise of TV?
The Saturday Evening Post
People
TV Guide
Life
56
Unlike Edison's phonograph, Emile Berliner's gramophone played flat disks
True
False