Social Media Marketing - REVIEW

Another name for word-of-mouth marketing (discussed in the Alternative Marketing chapter).

A(n) ___ is any place where customers interact with or acquire more info about a business.

A SWOT analysis identifies internal company ___ & ___ (hint: what the SW stands for).

 When consumers believe that most brands provide the same attributes, brand ___ results.

Selecting the proper BLEND OF MEDIA OUTLETS is crucial to reach the target (Pitch project).

Most common form of noise affecting marketing communications--So many adverts...so little time.

__ marketing combines direct & field mktg & sales promotion, attempting to engage consumers.

When a company stops advertising & consumers begin to forget the message, this is happening.

When the message reaches one or more of the receiver's senses. (You hear & see TV ads.)

The G in GIMC stands for ___.

To build brand loyalty, online can be integrated with offline tactics to reinforce each other.

IMC stands for this...

A global strategy where products & messages are modified to better fit regions/countries.

Anything that distorts/disrupts a message; can occur at any stage in the communication process.

A global strategy where a company features a uniform product & message across all countries.

Which positioning approach is it when a firm offers items at the extremes of the price range?

SEO stands for ___.

Which of the following would be an example of segmentation by demographics?

Dwell rate & time are better when __ were placed beside content in an e-mail vs other methods.

Preparing a marketing message to be passed from one consumer to another through digital means.

___ programs seek to obtain instant results using limited resources. (Chick-fil-A)

___ are present at the point where the advertising program begins to affect consumer responses.

___ measures the proportion of ad impressions that result in users clicking or mousing over.

While its power has declined, many still rank this as their favorite traditional ad medium.

___ indicates the amount of time individuals spend engaged with an advertisement.

Marketing messages sent to people in a geographic area or region is known as ___.

Which positioning strategy is it when Arm & Hammer ads promote using baking soda in other ways?

A hybrid segmentation strategy that combines geographics with demographics & psychographics.

Shaping customers' perception of the company/products through marketing communications.

___ includes any lure or attraction that brings people to a Web site.

One of the most popular ___ for e-commerce is free shipping.