Marketing Promotional Concepts Ch 10-11 Test Review

A statement that informs customers of the limitations of products

New movie at a local theater

A combination of brand name, brand mark, and/or trade character

A Whopper is an example of a ______ brand

When McDonald’s uses Disney toys in their Happy Meals

Where would be the best place to advertise an African American doll for kids?

Coca-Cola is an example of a ______ brand

Jolly Green Giant is an example of ______  

Used to inform customers about a product’s contents and give directions for use.

A legal order to discontinue a deceptive ad.

Where would be the best place to advertise a watch that costs $1,500

Billboards and posters are an example this type of promotion

Is advertising more expensive in large or small cities?

Government agency that ensures food, cosmetics, drugs, and medical devices are safe.

Pre-owned cars from local dealer

Blue Bell uses Girl Scout cookies to make a Thin Mint Ice Cream

The most expensive form of promotion