Question 7: What is the goal of "Free Writing & Rapid Idea Generation"?

Writing down as many ideas as possible without overthinking

Question 10: What is an important characteristic of a strong promotion concept?

A) It is original and matches the target audience

Question 6: What makes a promotion campaign successful?

A clear message and alignment with the target audience

Question 3: What is an important part of target audience analysis?

Understanding the needs and interests of the audience

Question 1: What is the main goal of promotion?

A) Informing people about a product/service

Question 5: What is an effective way to generate creative ideas?

Brainstorming without judging ideas

Question 4: What does SCAMPER stand for in brainstorming techniques?

Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse

studbud

Unit 7ERecap w1-3

10 termsStudBud Administration10 plays

Imported from external platform

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Question 7: What is the goal of "Free Writing & Rapid Idea Generation"?
Coming up with the perfect idea immediately
Writing down as many ideas as possible without overthinking
Only writing down safe and obvious ideas
Critically evaluating every idea before writing it down
2
Question 10: What is an important characteristic of a strong promotion concept?
A) It is original and matches the target audience
It is a copy of a successful campaign
It tries to appeal to everyone without a specific focus
It is complex and difficult to understand
3
Question 6: What makes a promotion campaign successful?
Only going viral on social media
Having the biggest budget possible
Using as many colors and texts as possible
A clear message and alignment with the target audience
4
Question 2: Which of the following is NOT a form of offline promotion?
Radio advertisements
Instagram ads
Billboards
Distributing flyers
5
Question 3: What is an important part of target audience analysis?
Only looking at age
Trying to reach as many people as possible
Choosing a target audience without research
Understanding the needs and interests of the audience
6
uestion 9: What does "USP" mean in marketing and promotion?
Universal Selling Point
Unique Selling Points
Ultimate Strategy Plan
Unique Sales Process
7
Question 1: What is the main goal of promotion?
B) Only giving away free products
A) Informing people about a product/service
C) Copying competitors
D) Making sure everyone buys the same thing
8
Question 5: What is an effective way to generate creative ideas?
Brainstorming without judging ideas
Thinking individually without input from others
Only focusing on what already works
Copying what competitors are doing
9
Question 4: What does SCAMPER stand for in brainstorming techniques?
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse
Search, Create, Adapt, Make, Plan, Execute, Repea
Structure, Change, Analyze, Market, Plan, Engage, Research
Scale, Connect, Apply, Mix, Produce, Expand, Redesign
10
Question 8: Which promotion strategy works best for a young, digital audience?
Newspapers
Handing out flyers in the city
Radio commercials
TikTok and Instagram campaigns

Unit 7ERecap w1-3 Flashcards | StudBud