COM 300 Final Exam Review

Which theory says we have a quasi-statistical sense organ that helps us gauge public opinions?

When someone watches tv instead of going out, they are using the media for what purpose?

Which of the following is not associated with the third person effect?

The networks, norms, and social trust of a society that allow cooperation and mutual benefit is

McLuhan believed ______ would restore the balance of sense ratios that had been destroyed.

Which is not one of Noelle-Neumann’s characteristics of mass communication?

________________ occurs when heavy tv viewing leads to a convergence of outlooks across groups.

Why has the study go mass communication effects been the focus of researchers for so long?

The judgment of your control over your level of functioning and events that affect your life is

____________ is the term for mass communication use that involves a low level of attention.

NTM: Mass communication typically has small effects. Lots of mediating factors dontchaknow.

__________________________ refer to beliefs concerning various facts about the real world.

This occurs in the absence of of mass media counter propaganda.

Which of the following was a criticism of the Uses and Gratifications Theory?

According to McLuhan's media determinism, this led to the rise of nationalism.

NTM: Mass communication is having more than limited effects (knowledge gap, agenda setting)

This explains the effects of heavy television viewing on perceptions, attitudes, and values.

The deliberate choice by users of media content in order to satisfy their needs is ___________.

Which of the following needs seeks media to provide an emotional or aesthetic experience?

"I can watch that violent movie, but younger people shouldn't--they'll be affected." This is:

NTH: people learn aggressive behaviors from television and then go out and reproduce them.

NTH: television lowers people’s inhibitions about behaving aggressively toward other people.

To value one's own nation above all others is known as

routine media structures of everyday thinking, which contributes to a structure of dominance.

Adapting patterns of behavior by observing others is central to the ________________ theory.

Listening to fast-paced music when working out is an example of:

1. Marshall McLuhan proclaimed that ___________ would turn the world into a global village.

NTH: TV violence causes a reduced aggressive drive through vicarious expression of aggression.

NTM: Under some circumstances, media can have a significant effect on a large number of people

__________________________ is the buildup of certain themes or messages over time.