Sports Marketing - Final Glossary Review

How a business blends product, price, place, and promotion decisions

A publication that provides statistical information about different jobs

A business that gives money or products to another in exchange for recognition

Information about visitors collected at each mouse-click within a web site

People who travel the world to locate the best athletes & entice them to come & play for them.

An online game that incorporates marketing content to promote a product or service.

The name, symbol, word, or design that identifies a product, service, or company

Provides information about research results in terms of numbers and percentages.

A person who expresses a public approval or support for a product or service is giving this.

The legal right to reproduce a team's logo in exchange for payment.

A % of sales earned by teams each time merchandise with their logo is sold.

The legal representative of a celebrity, who makes contracts with clients and sponsors

A movie released in more than 2,000 theaters at one time

It has 4 elements: Advertising, Personal Selling, Publicity, and Sales promotion

Hired by a sports author to plan marketing campaigns & book appearances for a % of sales.

Product is priced great, then suddenly is "out of stock". You are sold a higher priced product

Writer who writes a celebrity's story in book form for a fee

A governing body of most college and university athletic programs.

Collecting data about which people travel, where, and when to use for marketing decisions

A person who does not get paid but plays for enjoyment and/or challange

Any free notice about a product, service, or event.

A specific group of people you want to reach.

Introduces new products at a very high price

Involves researching a target market to find specific items a small group of people will buy

A group of college athletic teams within the same region

Uses low pricing to help capture a large market share early