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BUMKT5902 W9 Advertisng & PR Flashcards | StudBud
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BUMKT5902 W9 Advertisng & PR
BUMKT5902 W9 Advertisng & PR
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Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
Personal selling
– Personal presentation by a firm’s salesforce to build competitors
False
True
2
What is missing from this Promotional Mix diagram?
Publics
Public Relations
Competition
Advertising
3
Today I learned that Advertising and PR
can help strategise the competition
communicates customer value
identifies the desires of the company
sells products to suppliers
4
What is a
limitation
of public relations?
Can ‘dramatise’ messages
Tend to be under-utilised
Highly credible
Can ‘dramatise’ messages
5
Major advertising decisions include:
Strategy
Newsworthiness
Budgeting
Competition
6
Three main objectives for advertising are inform, persuade & remind
False
True
7
Advertising
– Any paid form of non-personal presentation and promotion of ideas, goods or services
False
True
8
Consumers are bombarded with messages from a variety of sources
False
True
9
Return on advertising investment (ROAI)
= the net return on advertising investment divided by its costs
True
False
10
Public relations
– Building good relations with various publics
False
True
11
Conflicting messages lead to clarity about brand values, positioning and customer relationships
False
True
12
What is a
limitation
of Advertising?
High cost of main advertising media
Broad geographic reach
Can trigger quick sales
Creative and expressive formats
