Marketing Unit 1 Review Game

The use of ancillary products such as merchandise as promotional tools is know as _____.

______ is another word used to describe the “Place” decision of the marketing mix.

You are part of a target market if an organization has selected you as the focus of its marketing plan.

____ is any form of communication where one industry relies on another industry to promote its product.

This is the study of choices and decisions that affect making, distributing, and using goods and services.

Money left to spend after necessary expenses are paid.

Idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals

The overlapping of product promotion is ______.

Organizations spend lots of money to learn about this.

The approval or support of a product or idea by a celebrity.

Unforeseen events and obstacles that can negatively affect business

Involves promoting products with one key message that is directed to everyone.

Which has more consumer loyalty, sports or entertainment?

Statistics that describe a population in terms of personal characteristics are known as ______.

_____ is defined as potential consumers with shared needs who have the desire and ability to buy a product.

Strategies known as the 4 Ps.

Which has more potential to earn additional revenue because of ancillary products, sports or entertainment?

Convergence and cross-promotion help to develop product synergy.

The main product, such as sports event, movie, or book.

Mass marketing techniques are used more by businesses today than target marketing.

____ is the promotion of a company in association with a property.

Companies can use ancillary products as promotional tools to promote and market core products.

Any celebrity can endorse any product regardless of the audience, and the product will sell because of the endorsement.

Legal protection of a creator's intellectual property or products.

The process of developing, promoting, and distributing products to satisfy customers’ needs and wants is