Marketing and the Marketing Concept

Question 1

What is the most likely segment for Nintendo?

Accepted Answer

Males 16-35

Question 2

Which TV station would Under Armour likely use to advertise the new Curry 3's (athletic shoes)?

Accepted Answer

ESPN

Question 3

XBOX One accounts for 34% of all video game console sales. This is an example of...

Accepted Answer

Market Share

Question 4

What is a target market?

Accepted Answer

A group of consumers for which a product is aimed at

Question 5

Kraft improves their Mac and Cheese to meet consumer demands. This is an example of..

Accepted Answer

Product/Service Management

Question 6

Walmart buys their products through various wholesalers. This is an example of...

Accepted Answer

Business to Business market

Question 7

Which of the following would best describe Marketing?

Accepted Answer

Identifying and satisfying consumer wants and needs

Question 8

Target has a back to school sale before the school year. Which utility does this describe?

Accepted Answer

Time Utility

Question 9

XBOx is planning on getting into the Virtual Reality market. What function would they use?

Accepted Answer

Market Planning

Question 10

Which is an example of a service?

Accepted Answer

A Haircut

Question 11

Why do businesses break down the market?

Accepted Answer

So they can target their potential customers?

Question 12

Understanding marketing concepts would not benefit..

Accepted Answer

A man who lives in the mountains w/ no connection to society

Question 13

Micki's accepts cash, check, or debit/credit cards for their merchandise. This is an example of

Accepted Answer

Possession Utility

Question 14

Best Buy retail workers help with what marketing function?

Accepted Answer

Selling

Question 15

Coops decides their pizza slices should cost $.35. Which marketing function does this describe

Accepted Answer

Pricing

Question 16

Amazon uses an online store to sell their product. What Utility is this?

Accepted Answer

Place

Question 17

Coop's surveys customers on what types of lunch products they should serve. This function is..

Accepted Answer

Marketing Information Management

Question 18

NBA 2k17 (video game) comes with a manual on how to play. This is an example of...

Accepted Answer

Information Utility

Question 19

Audi uses a TV commercial to advertise a product. What marketing function does this describe?

Accepted Answer

Promotion

Questions 19