Stukent: Chapter 12 Quiz

Social media marketing principles & strategies shouldn't be applied to a branding strategy

A hiring report by SHRM states that ____ percent of hiring managers use social media to hire.

Personal branding is really only necessary for social media influencers.

An useful process companies use to assess themselves and their competitors is a "SWAT" analysis

According to the text, you must have (a) ____ for all platforms.

Focusing on strengths and ___ will help you build a solid foundation for personal brand growth

Your brand statement will be unique to you and describes strengths, passions, & who you serve

Which of the following is NOT given as way to go about finding your passions?

Building a brand will result in both online and offline _____ opportunities.

Your online representation can be your strongest ________ or your biggest

Personal branding is a representation of you online and offline.