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Assignment
24 terms
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StudBud Administration
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Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
What is the function of ethos in persuasive techniques?
To build credibility and trust
To rely on visual layout and colors
2
What does “subtext” refer to in an advertisement?
A Subtext
The hidden or underlying meaning
The bold headline at the to
3
What is a slogan?
A type of food
List of ingredients
A short, catchy phrase used in ads
A long speech
4
What do cats usually do all day?
File taxes for other animals
Sleep like royalty
Host a cooking show for dogs
Drive to the grocery store
5
What does bold writing do in an ad?
Makes it harder to read
Makes everything invisible
Hides the slogan
Makes words stand out
6
What is a product?
Something being sold
A type of tree
A person’s name
A song on the radio
7
What is an image in an ad used for?
To hide the slogan
To catch your attention
To confuse people
8
What does the "A" in the mnemonic PCAVTEVS stand for?
Apple
Aunt
Advertisement
Audience
9
What is parallelism in advertising language?
Using complicated and long sentences
Structuring phrases similarly for effect
10
What does persuasive mean?
Drawing a picture
Trying to convince someone
Asking a question
Telling a secret
11
What are some persuasion techniques?
Experts
Symbols
Bribery
Association
12
What does “C” in the mnemonic refer to?
Audience
Apple
Color scheme
Context
13
What type of appeal is used when an ad targets the audience’s emotions?
Pathos
Logos
14
Why do ads show happy people?
To talk about sadness
To make you feel bored
To scare customers
To make the product seem fun
15
What is cumulative language used for?
To stack similar words together for emphasis
To tell a personal story
16
What is the target audience?
The person making the ad
The people the ad is made for
17
Which of the following is an example of
inclusive language
?
“We can all make a difference.”
“People should think for themselves.”
18
What does the word “buy” do in an ad?
Describes the weather
Tells you to get the product
Explains how to cook
Talks about the company’s boss
19
Why do ads use bright colors?
To make people look at them
To make you sleepy
20
What does a logo represent?
A type of paper
A company or brand
A song in an ad
A new product
21
What is the main purpose of advertisements?
To sell a product or service
To provide unbiased news updates
22
What does PCAVTEVS stand for?
Please Call Aunt Vera Try To Eat Vietnamese Springrolls
Please Call Aunt Vera To Eat Vietnamese Springrolls
23
What does “multimodal” mean in advertising?
IDK
It uses both visuals and language
It only uses written language
24
What kind of evidence is a true story used to support an argument?
Anecdotal evidence
Statistical evidence
