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Chapter 2 Review Flashcards | StudBud

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The BCS was established to.....

College sports rankings at the beginning of the season are based upon

Chapter 2 Review

10 terms·StudBud Administration·85 plays

Chapter 2

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Questions 10

Answers

1
College sports rankings at the beginning of the season are based upon
projected talent
past team performance
all of the above
team schedule
2
The BCS was established to.....
create 28 bowl games.
match the top two college football teams in a game
pay greater amounts of money to teams participating
decrease the number of bowl
3
Fan support for women’s sports...
Has remained low
Has not been promoted by NCAA
Is lacking due to no championship game
Has increased dramatically
4
An amateur athlete.......
Must be young, healthy, and strong
Can be any age or physical condition
Gets paid to play their sport
Does not invest a lot in the sport
5
What is the legal right to reproduce a team’s logo in exchange for payment.
License
Sponsorship
Conference
Corporate Sponsorship
6
Which market segmentation has to do with location and attitude?
Geographic & Psychographics
Psychographics & Demographics
Benefits Derived & Psychographics
Benefits Derived & Demographics
7
The hotel, restaurant, and service station industries have benefited from amateur sports
True
False
8
A sweatshirt with a team logo sells more than an one without the logo due to benefits derived
True
False
9
What products you use, how often, and why?
Demographics
Product Usage
Psychographics
10
Promotion is NOT used to...
inform consumers
remind consumers
price the product
persuade consumers