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Public Affairs Prep for Exam 2 Flashcards | StudBud
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Public Affairs Prep for Exam 2
Public Affairs Prep for Exam 2
33 terms
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StudBud Administration
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Media Engagement & Facilitate Media Visits
Flashcards
33 cards
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Practice quiz
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Host live
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Questions
33
Answers
1
What is true about radio?
Most accessible
Slower, least accessible
Offer no real-time coverage
Every radio station has the same production
2
How do you organize a media contact list?
On Google
Use sub-categories
Organize into specific groups
Long, undetailed
3
Who establishes ground rules?
Public Affairs
Secretary of Defense
Military Command
The Public Affairs Officer
4
Command message is
Facts
Opinions
5
Talking points are
Opinions
Facts
6
What is the purpose of a media contact list?
Networking
To build friendships
A media contact list is unimportant
To work closely with others
7
Who gives the approval authority for government agencies or foreign governments?
Secretary of Defense
The chain of command
PAO Commander
Assistance Secretary of Defense
8
What is in a database?
Media contact information
Everything
Link, text, & screenshots
Online information
9
Public affairs guidance, after action reports, and other files are essential for what?
Media engagement files
External audience files
Military engagement files
Internal audience files
10
Wire services
Local
Travels slowly
Combines impact of imagery w/ immediacy
Most widespread; associated press
11
What is SAPP?
Safety, Accuracy, Propriety, Policy
Safety, Accuracy, Policy, Purpose
Security, Accuracy, Propriety, Policy
Security, Accuracy, Policy, Purpose
12
Can We, Should We, and Decision is what process?
Preparing for a media visit
SAPP guidelines
Preparing ground rules
Security guidelines
13
What does news publications do?
Has immediate feedback
More susceptible to misunderstanding than radio or TV
Attracts habitual readers
Provides no entertainment
14
Who gives the approval for local travel?
Secretary of Defense
Commanders
Public Affairs Officer
Assistant Secretary of Defense
15
Providing statistical information & lessons learned to shape future engagement are?
Public Affairs Guidance
Evaluation
RPIE
After action reports
16
Internet-based capabilities
Has no advantage
Has the lowest advantage
Has equal advantage
Has a great advantage
17
Why do we escort media?
To keep them safe
SAPP
Security
Policy
18
How is media coverage tracked?
Watch for trends affecting public opinion
Through media contact list
Newspapers, clips, record TV & radio segments
Create a database
19
Do you ever share you Public Affairs Guidance with the media?
No
Yes
20
What gives provisions for PA travel involving military carriers?
DODI 5132.08
DODI 5122.09
DODI 5132.09
DODI 5122.08
21
Provides talking points, command messages, Q & A & spells out roles & responsibilities are?
Guidance to the speaker
Civic Affairs guidance
Command guidance
Public Affairs guidance
22
When do you escort media?
Anytime the media wants to cover an event
Anytime media visits the installation
Anytime they want
Anytime the commander wants to convey a message
23
What are ground rules?
Rules to enforce security
Rules for all media to follow
Rules for Public Affairs
Govern the conduct of news gathering
24
What are the methods for releasing information?
Going through the chain-of-command
With consent from the commander
So a message, audience, & some media walk into a bar
With letters, memos, & messages
25
Anticipating questions is asking
You hope, You fear, You don’t know
No questions
You know, you hope, you fear
You know, You will know, You hope
26
What publication covers the ground rules?
Joint Publications 3-61
Joint Publications 3-31
Joint Publications 3-60
Joint Publications 3-51
27
What is included in a press kit?
Comman’s mission & Command team biographies
Historical fact sheet and Multimedia products
PA Contact information
Press releases & facts sheets on issue/event/topic
28
Answer + Command Response = Effective response
True
False
29
What is a press kit?
Information on the media
Facts needed to accompany story
Anything with PAO approval
Background information about the command
30
What is a press kit?
Media files that contains information on the press
A media kit of organized files
Collection of info given from the media
Collection of info given to media approved by PAO
31
What can happen if you make ground rules too strict?
Reporters can do their job and make
It will be breaking ground rules
Reporters can not do their job
Our story can get out
32
Why do you track media coverage?
To maintain an archive
It is important to understand how media coverage works
To keep updated on wha the media is reporting on
To have a clear idea how each media outlet views mil. Unit
33
What is a media contact list?
Use of sub-categories
Name, affiliation, POC, names of relevant ppl, notes
Short, detailed, summary of all mass media in your area
People who influence how you do media
