Intertextuality in advertising can utilise which of the following

Knowledge of other advertisements, Knowledge of celebrities and historical figures

the writer refers to well-known person or situation.

positive or negative emotions associated with words

What is a semiotic analysis?

An analysis of symbols, codes and conventions

Describes something by saying that it is something else.

What is semiotics in relation to media analysis?

The study of meaning with codes such as signs, signifiers and the signified

What is a denotation?

The dictionary definition of a word

Using humor or irony to expose/criticize people’s stupidity

a figure of speech where one word is substituted for another

A humorous imitation of a piece of work

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Media Appreciation Quiz

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Questions 20

Answers

1
Intertextuality in advertising can utilise which of the following
Knowledge of science
Knowledge of other advertisements
Knowledge of mentos
Knowledge of celebrities and historical figures
2
What intertextuality is being referenced in this image?
Monica Lisa
Mona Lindsey
Mona Lisa
Monika Libby
3
what is allusion??
the writer wants to see what you can write.
the writer is referring to what other people say.
the writer refers to well-known person or situation.
the writers reads you the book he/she wrote.
4
What is connotation?
descriptive words
words with opposite meanings
figurative language
positive or negative emotions associated with words
5
What is a semiotic analysis?
Analysing ideas
A way of figuring out what things mean
The study of semiotics
An analysis of symbols, codes and conventions
6
Who pioneered the semiotic study of language as a system of signs?
Saussure
Barthes
Levi-strauss
7
What is a metaphor?
Describes something by saying that it is something else.
The repetition of a consonant sound.
When a non-human thing is given human qualities.
When the word makes the sound it is describing.
8
Which is not a Semiotic Resource?
Gestures
Language
Dream
Clothes
9
What is semiotics in relation to media analysis?
The study of the ideology of the spectator
The study of how media ownership informs the text
The study of meaning with codes such as signs, signifiers and the signified
The study of genre forms
10
What is a denotation?
The definition of a word
The thesaurus definition of a word
The opposite of connotation
The dictionary definition of a word
11
What is satire?
The deliberate use of an understatement
Use of exaggeration terms for the purpose of emphasis
Using humor or irony to expose/criticize people’s stupidity
Use of a word to convey a meaning opposite of the word
12
What is an example of a metaphor?
The thunder went 'CRACK! BANG! SMASH!'
The door wouldn't close
My teacher is a dragon
He liked ice-cream
13
What is an example of metonymy?
Lend me your ears!
His eyes were blue like the sea.
The 74th element.
Why are we here today?
14
What intertextuality is being referenced in this image?
The Leftovers
The Finale
The Shining
The Berries
15
What intertextuality is being referenced in this image?
Katie Hughes
Marilyn Monroe
Nicole Kidman
Anne Frank
16
What does 'intertextuality' mean?
A stereotype
One text copying another
Uses and Gratifications
A genre convention
17
What intertextuality is being referenced in this image?
The Beatles
The Huntsmans
The Spiders
The Cockroaches
18
What is Metonymy?
a figure of speech where one word is substituted for another
throwing words
an animal with four claws
A word where a metro is featured
19
Who developed semiotic analysis and distinguished between the ‘signifier’ and the ‘signified’?
Pierre Bourdieu
Jean Baudrillard
Jean Lyotard
Ferdinand de Saussure
20
What is a parody?
A picture of someone with big ears
Not saying what you mean
A humorous imitation of a piece of work
A cutting remark designed to ridicule

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