Messaging Value is...

a person seeing themselves as socially conscious through ownership

how much the product actually costs/how useful it is

an appeal to credibility or trustworthiness

Perceived Value is...

the increased value that a product/service has in the mind of the buyer

a person being loyal to a specific brand through ownership

studbud

English 9 Argument Review

20 termsStudBud Administration13 plays

Imported from external platform

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
Which hook is this? "Crest Whitening Toothpaste is clinically proven to whiten teeth up to 25% faster than other brands"
Emotional Appeal
Bandwagon
Humor
Facts
2
Which hook is this? "An ad showing a large group of young people, all wearing outfits from Old Navy."
Celebrity Appeal
Bandwagon
Humor
Facts
3
Companies like Under Armour or Apple not having to include much information about their product is an example of...
branding value
badge value
real value
messaging value
4
Which hook is this? "An ad makes a joke out of the phrase 'I shipped my pants!'"
Celebrity Appeal
Facts
Bandwagon
Humor
5
What is blue most often used in marketing for?
Action, excitement, youth
Trust, confidence, security
Freshness, health, growth
6
Which hook is this? "An ad showing a regular dad mowing the lawn in Skecher's."
Celebrity Appeal
Emotional Appeal
Humor
Character Appeal
7
When an ad stresses that their company uses organic materials and are environmentally friendly, it's an example of...
real value
messaging value
branding value
badge value
8
Badge Value is...
a person being loyal to a specific brand through ownership
a person seeing themselves as socially conscious through ownership
how much the product actually costs
a person seeing themselves as 'elevated' through ownership (luxury items)
9
What is pathos?
an appeal to credibility or trustworthiness
an appeal to logic or reason
an appeal to emotion or feeling
10
Messaging Value is...
a person being loyal to a specific brand through ownership
a person seeing themselves as socially conscious through ownership
a person seeing themselves as 'elevated' through ownership (luxury items)
how much the product actually costs
11
Real Value is...
the increased value that a product/service has in the mind of the buyer
a brand creating the value through the brand itself
how much the product actually costs/how useful it is
a person seeing themselves as elevated through ownership
12
What is logos?
an appeal to credibility or trustworthiness
an appeal to logic or reason
an appeal to emotion or feeling
13
What is the name for the group of people any given ad tries to market towards?
Consumers
Customers
Target Audience
Buyers
14
Which hook is this? "An ASPCA commercial plays a sad song while showing images of animals in cages."
Bandwagon
Celebrity Appeal
Facts
Emotional appeal
15
What is ethos?
an appeal to logic or reason
an appeal to credibility or trustworthiness
an appeal to emotion or feeling
16
Which hook is this? "Kim Kardashian is shown eating Oreos while filming her TV show."
Bandwagon
Character Appeal
Celebrity Appeal
Humor
17
Perceived Value is...
how much the product actually costs/how useful it is
the increased value that a product/service has in the mind of the buyer
a brand creating the value through the brand itself
a person seeing themselves as elevated through ownership
18
Branding Value is...
a person seeing themselves as socially conscious through ownership
a person seeing themselves as 'elevated' through ownership (luxury items)
how much the product actually costs
a person being loyal to a specific brand through ownership
19
What is red most often used in marketing for?
Trust, confidence, security
Freshness, health, growth
Action, excitement, youth
20
What is green most often used in marketing for?
Trust, confidence, security
Action, excitement, youth
Freshness, health, growth

English 9 Argument Review Flashcards | StudBud