Discussion Leader - Wine Marketing

Question 1

The Second Article Focuses on Which Generation's Consumer Preferences?

Accepted Answer

Millenials

Question 2

True or False: Some wine producers have been hiring illustrators to incorporate storytelling into their labels

Accepted Answer

True

Question 3

The 2012 study at California Polytechnic State University found Millennials to be most attracted to which wine labels?

Accepted Answer

Brightly Colored + Creative Labels

Question 4

True or False: Consumers are wanting less transparency on wine labels

Accepted Answer

False

Question 5

Which of the following fonts was found to be most popular on wine labels for millennials?

Accepted Answer

Sans Serif

Question 6

Which of the following is NOT a takeaway from these 2 articles?

Accepted Answer

We are resorting back to more traditional preferences with wine selections

Question 7

True or False: According to the first article, bold wine branding does not undermine wine’s authenticity

Accepted Answer

False

Question 8

Which example is NOT used in the first article to stress the positive marketing strategy of eccentricity/standing out?

Accepted Answer

Mass Wine Production

Questions 8