MANAGEMENT MARKETING

Question 1

Marketing plays a role in........ raising awareness about an organisations product and services

Accepted Answer

promoting a business, identifying customer needs &

Question 2

In Haslow's hierarchy of needs, the largest was...........

Accepted Answer

physiological

Question 3

Business ethics & sense of social responsibility are not considered when marketing is concerned

Accepted Answer

false

Question 4

Marketing decisions must also be made based on...............

Accepted Answer

costs & benefits to society

Question 5

production orientation is focused on........... and consumer needs and desires are........

Accepted Answer

production, not considered

Question 6

the term "PRODUCT" is referred to as any item that is designed, produced and....

Accepted Answer

offered to a target market

Question 7

An example of a sociological factor that marketers take into consideration is.......

Accepted Answer

gender, ethnicity, family, culture

Question 8

The function or purpose of marketing must be closely linked with an organisations.............

Accepted Answer

goals and objectives

Question 9

did things change for companies producing goods when consumer orientation became dominant?

Accepted Answer

yes

Question 10

An example of Relationships orientation is where........

Accepted Answer

upgrading your credit card, loyalty cards, money back guaruantees, companies try to rewards cutomers

Question 11

The name of the of the psychologist who model of human needs was........

Accepted Answer

Maslow

Question 12

effective marketing also tries to ensure the....

Accepted Answer

best decisions are made in a competitive business enviroment

Question 13

selling orientation focused on taking the product to.............. via............

Accepted Answer

the customer, salespeople

Question 14

With Consumer orientation came the catch phrase ...................

Accepted Answer

The customer is always right

Question 15

Marketing decisions must also be made based on...............

Accepted Answer

both

Question 16

Which is not a service..........

Accepted Answer

a computer

Question 17

marketing refers to a.......

Accepted Answer

range of interrelated activities

Question 18

after spending money on essentials such as food rent, mortgage loans and other items you have

Accepted Answer

discretionary income

Question 19

Marketing is the total process by which a business PLANS,PRODUCES,PRICES, PROMOTES AND........

Accepted Answer

distributes a product to the consumer

Question 20

Marketing decisions are made in response to factors such as...............

Accepted Answer

consumer behaviour

Question 21

Effective marketing focuses on the....

Accepted Answer

consumers and the business's key stakeholders

Question 22

Selling orientation occurred during the 1920's up to the......

Accepted Answer

1950's

Question 23

the 3 important links that stem from marketing management are...................

Accepted Answer

the concept,marketing mix & marketing strategy

Question 24

the money you have left over with after taxes are removed is.........

Accepted Answer

gross income

Question 25

Ideas include: concepts,discoveries and pieces of........................

Accepted Answer

knowledge, intellectual property

Question 26

a target market is.......

Accepted Answer

the group of consumers the product is aimed at

MANAGEMENT MARKETING

Questions 26

MANAGEMENT MARKETING

Questions 26