Campaign Propaganda

An example of the Plain Folks strategy would be having coffee with voters casually

Ex: McCain had a slogan of, "Country First". This is an example of endorsements.

Guilt by Association is when a candidate tries to make the opponent seem bad because they're associated w/ a bad person

This is an example of...

This type of propaganda says bad things about the opponent

Ex: Calling an opponent a 'flip-flopper' or pointing out problems with their personal life

This propaganda is designed to appeal to ordinary people by making the candidate seem just like them

Ex: "Your kids are getting a better education today because democrats have given needed schools federal aid"

Ex: Retirees, Paper workers, and Asian Americans all support a certain candidate

Donald Trump's campaign ads we watched were all examples of

Which of the following is not one of the "tricks of the trade"?

This campaign strategy is truthful and respectful of opponents

A campaign strategy is effective if it wins votes and helps the candidate get elected.

Ex: "I'd rather have a man with a hole in his shoe than a hole in everything he says."

This is an example of.....

Ex: Obama had a slogan of, "Change We Can Believe In".

This type of propaganda involves using certain 'catch phrases' that appeal to emotions but have little meaning

Ex: Saying you voted for a tax cut and not saying other times you voted for tax increases

This campaign strategy provides voters with a better understanding of the candidate and his/her positions on issues

Ex: Pointing out problems with someone's personal life is an example of an attack ad.

Ex: A celebrity says they are supporting that candidate

This propaganda tries to make the opponent seem bad because they are associated with an unpopular person

This type of propaganda includes positive facts and leaving out negative ones