When objectives have been set & social interactions match those objectives, marketers should:

Find channels that suit those interactions

Social interactions can take place in many formats

What are the 3 key characteristics of social media as defined in this chapter?

Interactivity, openness, flexibility, fast paced information

What does IFCS stand for?

Interactions First, Channels Second

Which of the following would be a form of social media monitoring?

Address customer concerns by responding directly on Twitter

Pick which example below best represents a narrowcasting information flow.

You invite your friend to lunch via a text message

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GDES247 Chapter 1 Social Media Revolution (Stukent Social Media Marketing)

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Quiz covering content from Chapter 1 "Social Media Revolution "of Social Media Marketing by Stukent.

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Questions 10

Answers

1
When objectives have been set & social interactions match those objectives, marketers should:
Find channels that suit those interactions
Start filming what they ate for breakfast
Immediately buy ad space
Hop on Facebook and begin responding to comments
2
What is flexibility?
Being able to post on separate platforms at the same time
People can participate in social media w/ few restrictions
Social interactions can take place in many formats
None of the above
3
A marketer w/ social media marketing perspective should consider 3 types of information flow...
True
False
4
What are the 3 key characteristics of social media as defined in this chapter?
Fast-paced flows of information, likeability & consistency
Interactivity, openness, flexibility, fast paced information
Flexibility, marketing, and content schedule
Interactivity, openness, and humor
5
What is a social media information flow?
One-to-many
Liking a photo on Facebook
Positive outweighs the negative
6
By early 2015, how many active users did Facebook have?
356 million
100,000
87.3 million
1.44 billion
7
What does IFCS stand for?
Intelligent Flight Control System
Information For Consumer Studies
Interactions First, Channels Second
International Federation of Consumer Studies
8
Which of the following would be a form of social media monitoring?
Address customer concerns by responding directly on Twitter
Creating a social media content schedule
Performing a social media audit
Viewing profiles of potential customers
9
Social media interactivity has few barriers to participation?
True
False
10
Pick which example below best represents a narrowcasting information flow.
Share details about your new book launch on a podcast
Tweet an invitation to your upcoming pool party
You invite your friend to lunch via a text message
When speaking at an event, shamelessly plug your new website

GDES247 Chapter 1 Social Media Revolution (Stukent Social Media Marketing) Flashcards | StudBud