New food products are developed because.......

food companies recognise an opportunity to increase profit

test sample of the food being developed

New food products are developed because

food companies recognise an opportunity to increase profit.

Which of the following is a form of secondary market research?

Information from government publications

Publicity in a marketing plan is designed to meet which one of the following roles?

Informing consumers about a new food product

SWOT analysis may be used by a food company to assess which of the following?

Success or failure of new product concepts

The 4 P's of marketing are......

Product, Price, Promotion, Place

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Food Product Development

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Questions 20

Answers

1
A pricing tactic where the product is sold at a high price at first, and then the price falls.
Penetration pricing
break-even point
price skimming
competetive pricing
2
A target market is
consumers who are likely to purchase the food.
place where food is sold.
price range at which the food is likely to be sold.
group of people who decide on the company's image.
3
Product specifications are completed after......
market research
prototype development
product process development
a feasability study
4
True or False? Place in the marketing mix refers to where the product is sold.
True
False
5
SWOT stands for....
Super Women Of Toukley
Strengths, weaknesses, originality and threats
Strengths, weaknesses, opportunities and trouble
Strengths, Weaknesses, Opportunities and Threats
6
Which of the following is an external factor affecting new product development?
Company image
Financial Position
Ecological environment
Production Facilities
7
New food products are developed because.......
the Australian food supply does not meet market needs
there is too much employment
food companies recognise an opportunity to increase profit
there is not enough choice in the marketplace
8
Internal factors that impact on food product development include
environmental legislation.
imported foods
government policy.
production facilities.
9
A step in the development of new products where changes to the manufacturing are noted.
production process development
feasibility study
market research
idea screening
10
A prototype is a
copy of a food that already exists in the marketplace.
discarded idea.
food product that has been successfully advertised.
test sample of the food being developed
11
Which step in the development process shows all requirements for the production of the product?
Prototype development
Product market research
Product design brief
Product Specifications
12
Which of the following is a type of new food product?
Low-cost convenience foods
Ultra-heat treatment equipment
New-to-the-world
Carbonated soft drinks
13
New food products are developed because
the Australian food supply does not meet market needs.
food companies recognise an opportunity to increase profit.
there is not enough choice in the marketplace.
there is too much unemployment.
14
Internal factors that impact on food product development include
environmental legislation
production facilities
government policy
imported foods
15
Which of the following is a form of secondary market research?
Shopping centre surveys
Information from government publications
Focus group interviews
Brainstorming sessions
16
Publicity in a marketing plan is designed to meet which one of the following roles?
Political affiliations of the company
Industrial problems with the company
Company profitability
Informing consumers about a new food product
17
SWOT analysis may be used by a food company to assess which of the following?
Slaray levels for senior staff
Success or failure of new product concepts
Staff development programs
Ingredients for new product formulations
18
The 4 P's of marketing are......
Promotion, Product, Place and Principle
Product, Price, Promotion, Place
Product, Price, Promotion, Placemat
Product, People, Promotion, Price
19
Promotion is important in the development of new food products because.....
it helps to increase sales
otherwise people will not know about the product
it is part of any marketing strategy
all of the above
20
To what does product life cycle refer?
The steps in the development of a food product
The shelf-life of a food product
The biodegradability of a food product
<p>The sales history of a product</p>

Food Product Development Flashcards | StudBud