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Holiday Advertising Flashcards | StudBud
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Holiday Advertising
Holiday Advertising
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StudBud Administration
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455 plays
Review advertising techniques
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
What appeal is being used in this commercial?
Bandwagon-Everyone shops at Best Buy
Testimonial- A celebrity is in the commercial
Transfer- You'll feel like a kid again!
Facts and Figures- You will save money
2
Mercedes is using the _______________ technique.
Testimonial
Avant-Garde
Bandwagon
Facts and Figures
3
This advertisement uses the transfer appeal by
Showing you an alarm clock
Telling a touching story
4
Bounce is using which technique?
Facts and Figures
Testimonial
Transfer
Avant-Garde
5
Which two appeals are used by Tree Dazzler?
Testimonial and Bandwagon
Facts and Figures and Testimonial
Bandwagon and Avant-Garde
Avant-Garde and Facts and Figures
6
What is being advertised?
Audis
reckless driving
parking spaces
Geoffrey the Giraffe
7
What TWO techniques do you see in this advertisement?
Bandwagon and Testimonial
Bandwagon and Transfer
Bandwagon and Avant-Garde
Bandwagon and Facts & Figures
8
What sends the cats away from the Christmas decorations?
There's another room to destroy.
They've messed everything up already.
The sound of a Temptations bag
They are scared of getting in trouble
