stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Advertising & Propaganda Review Flashcards | StudBud
Explore
/
Advertising & Propaganda Review
Advertising & Propaganda Review
18 terms
·
StudBud Administration
·
1,600 plays
Ad Review
Flashcards
18 cards
F
Practice quiz
P
Host live
L
Questions
18
Answers
1
What strategy is used in this commercial?
juxtaposition
questionable grammar
rhetorical question
double entendres
2
Which of the following is
NOT
one of the 4 elements of advertising?
persuasive function
specific group's agenda
logical reasoning
sizable target audience
3
Which best describes the graphic?
association principle
differentiation
logical fallacy
slogan
4
What
propaganda
strategy is used in this ad?
Plain Folks
Glittering Generalities
Namecalling
Bandwagon
5
Which
executional framework
shows how to use a product to illustrate its effectiveness?
demonstration
spokesperson
slice-of-life
scientific
6
Which
camera angle
suggests that the person or product is in a dominant and powerful position?
high
oblique
low
straight on
7
Which of the following is
NOT
one of the 4 goals of advertising?
identification
profits
association
differentiation
8
What strategy is used in this picture from a TV show?
product placement
repetition
vectors
simple solution
9
Words like '
helps
fight' or '
virtually
spotless' are examples of....
simple solutions
juxtaposition
misleading naming
weasel words
10
What
propaganda
strategy is used in this ad?
Transfer
Card Stacking
Prestige/Snob Appeal
Testimonial
11
Which
color
below best conveys a sense of seriousness or professionalism?
orange
blue
red
yellow
12
How many ads does the average American see each day?
3500
350
5,000
12,000
13
What is this an example of?
slogan
logo
packaging
spokescharacter
14
For every $1 spent on ads by companies, how many do they get back?
$55-76
$100+
$3-20
$2-4
15
Which is
NOT
a benefit of advertising?
improved economy
prosocial causes
body image
defining pop culture
16
What do ads target in order to short-circuit logic and get consumers to act impulsively?
music
logical reasoning
emotional appeal
unique selling proposition (USP)
17
What strategy is dominant in this ad?
pseudo science
repetition
humor
exaggeration
18
Which
appeal
does this commercial use?
fear
sex
humor
logical