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My Sports Marketing Review Flashcards | StudBud
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My Sports Marketing Review
My Sports Marketing Review
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Questions
44
Answers
1
There are _____ core functions to Marketing?
5
9
4
7
2
A 5th P of the marketing mix would be?
Packaging
People
Personal
Possession
3
Can occur Globally, Nationally, or in a City
Demographics
Geographics
Both A and B
Psychographics
4
These functions define all the aspects that are part of the practice of marketing
Market Planning
Marketing Core Functions
Marketing Mix
Marketing Info Management
5
Businesses that buy product for use in their operations:
Both B and C
Consumer Market
Organizational Market
Business-to-Business Market
6
Marketing Husker Logos on products in the Midwest is an example of?
Geographics
Psychographics
Demographics
Both A and C
7
Influencing how customers choose to use their time and money
Entertainment Marketing
Utilities
Organizational Market
Marketing
8
The percentage of the total sales volume generated in a given market:
Sample Size
Target Market
Market Share
Market Utility
9
People of share similar needs and wants and who have the ability to purchase a given product:
Market
Marketing Mix
Customer Profile
Utility
10
Information about the target market:
Consumer Comparison
Demographics
Consumer Profile
Psychographics
11
An Owner’s manual provides what type of Utility?
Possession
Product
Information
Form
12
Gathering customer information, storing it, and analyzing it
Channel Management
Marketing Info Management
Marketing Core Functions
Databse Management
13
Market segementation information that can be measured
Demographics
Geographics
All are correct
Psychographics
14
To inform/persuade or remind current & potential customers about business’s products/services
Promotion
Selling
Pricing
Marketing
15
Tangible items that have monetary value
Goods
Products
Services
Gestures
16
Encourage you to use preferred products more often, or similar, or competing products
Product Usage
Selling
Promotion
Marketing Mix
17
Attributes of goods & services that make them capable of satisfying consumers' wants and needs:
Objectives
Utilities
Resources
Services
18
Peyton Manning in a Papa John's Pizza comercial is an example of?
Traditional
Entertainment to draw attention
Entertainment as product
Sports based
19
Race, income, profession, gender, martial status, & education are examples of?
Geographics
Demographics
Markets
Target Markets
20
The means of getting the product into the customer’s hand is the _____ of the marketing mix
People
Product
Place
Price
21
Deciding how to get goods into customer’s hands:
Market Planning
Channel Management
Marketing Info Management
Selling
22
Lebron James in a Mcdonald's commercial is an example of?
Sports based
Entertainment to draw attention
Entertainemnet as product
None are correct
23
Activities related to advertising:
Product
Selling
Promotion
Place
24
Having a product where customers can buy it is?
Form Utility
Place Utility
Possession Utility
Product Utility
25
The top 10 happiest cities is an example of?
Psychographics
Demographics
Geographics
Both A and C
26
Concepts/strategies used to develop target specific marketing strategies to a select audiences
Channel Management
Market Planning
Promotion
Marketing Mix
27
Dividing of markets into physical locations
Psychographics
Geographics
All are correct
Demographics
28
A comercial advertising the NCAA Basketball tournament is an example of?
Traditional Marketing
Neither A or B
Both A and B
Sports Marketing
29
This core function provides customers with goods & services they want:
Promotion
Selling
All are correct
Channel management
30
A Labor Day sale is an example of which type of Utility?
Posession
Selling
Place
Time
31
Jimmy Fallon in a comercial for Pepsi is an example of:
Sports based
Entertainment to draw attnetion
Entertainment as product
None are correct
32
A business should strive to satisfy customers’ needs and wants while generating a profit:
None are correct
Marketing Functions
Marketing Plan
Marketing Concept
33
The group that is identified for a specific marketing program
Sample Marketing
Target Market
Consumer Market
Sample Marketing
34
The exchange of a product for money is?
Possession Utility
Selling Utility
Price Utility
Form Utility
35
A flyer promoting the Dave Matthew's Band Concert at Red Rock is an example of?
Sports based
Entertainment as product
Traditional
Entertainment to draw attention
36
Which of the following is not part of the marketing mix?
Possession
Price
Place
Product
37
The market of pop drinkers who drink diet pop is an example of?
Marketing Mix
Demographics
Market Segmentation
Target Market
38
Marketing of teams, sports, venues, and athletes
Entertainment as product
Traditional Marketing
Entertainment to draw attention
Sports based Marketing
39
Which of the following is NOT a Utility?
Possession
Time
Price
Place
40
Dictate how much to charge for goods and services in order to make a profit
Promotion
All are correct
Selling
Pricing
41
Efforts to incorporate sports into the firm’s marketing
Sports based
Entertainment as product
Traditional
Entertainment to draw attention
42
Intangible items that have monetary value
Products
Services
Ideas
Goods
43
Which of the following is not part of the marketing mix?
Price
Possession
Product
Place
44
Obtaining/developing/maintaining/&improving a product in response to market opportunities
Product/Service Management
Channel Management
Utilities
Resource Management
