Marketers change the products they offer in order to _____.

meet the needs of their customers

____ can be a tangible good or service.

Products from the marketing mix

Marketing focuses on the customer because _____.

to do well, businesses must sell products that cxs will buy

Marketers study what customers want and need, then they _____.

develop and market products to meet those needs

A physical examination at a doctor’s office is an example of _____.

a service many customers need or want

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Marketing Mix

15 termsStudBud Administration230 plays

The Marketing Mix 4PS 2 Cs

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Questions 15

Answers

1
Promotion focused on promoting a positive image/response from consumers is part of _____.
self-promotion
a product-free campaign
messaging
public relations
2
A TV, TV repair, and a TV message to buckle your seatbelt are all examples of _____.
profits
products
thoughtful gifts
concepts
3
Marketers change the products they offer in order to _____.
meet the needs of their customers
sell the same products as competitors
advertise their stores
increase the prices of products
4
Before developing the marketing mix for a product, marketers should know the ___.
distribution plan
product price
target market
advertising budget
5
____ can be a tangible good or service.
Consumers
A company’s mission statement
Products from the marketing mix
Advertisements from promotions
6
Marketing focuses on the customer because _____.
cxs usually stay the same
other parts of business are hard to understand
each customer is a person with a life story
to do well, businesses must sell products that cxs will buy
7
Telling people about products offered and the location of stores are major parts of a store’s
promotion
public relations
customer service
utility
8
Marketers study what customers want and need, then they _____.
carefully record what they learn
develop and market products to meet those needs
send the results to the customers
compare those needs and wants with their own
9
Getting more ice cream delivered when the store is running out is part of this mkting element
promotion
price
product
place
10
The functionality is part of this marketing mix.
organization
place
product
promotion
11
Socioeconomic status is important to consider when determining your
Competition
Pricing
Consumers
Promotions
12
Competition is
what should be considered before entering the market
an internal AND external factor
an internal factor
an external factor
13
What is not part of the Marketing Mix?
Distribution
Product
Price
Profit
14
Hydro is an example of (washing clothes)
Price discrimination
Price flexibility
Bundling
Bulk pricing
15
A physical examination at a doctor’s office is an example of _____.
a service many customers need or want
a good many customers want or need
a concept with many additional options
an idea many customers want or need

Marketing Mix Flashcards | StudBud