Intro to Business: Chapter 10

Personal selling is usually done

something that is consumed at the same time it is produced.

a specific group of customers that have similar wants and needs.

everything a business offers to satisfy a customer's needs.

To plan effective promotions, marketers must first

What are the four elements of a marketing mix?

Contests, games, and product give-aways are all examples of

the reasons consumers decide what products and services to purchase.

an approach that considers the needs of customers when developing a marketing mix.

Additions and improvements to a basic product are called

Services can be stored for later consumption.

Which marketing function involves communicating directly with customers to determine needs?

The consumer decision-making process is different for final consumers than business consumers.

the locations and methods used to make a product or service available to the target market

Gross margin is

any form of communication used to inform, persuade, or remind

The most known and used type of mass promotion is

Marketing activities often cost 50 percent or more of the selling price of a product or service

Which of the following scenarios will most likely result in comparatively low prices?

The first step in developing a marketing strategy is to create a marketing mix.

Studies carried out to gather info directed at a current problem is primary marketing research

Services are intangible. This means that

Which of the following would NOT generally be considered one of the marketing functions?

finding solutions to problems through carefully designed studies involving customers.

Totally new products that have never been seen by customers are not often introduced.

money customer must pay for a product or service.

Which of the following is a function of promotion?

This type of  research study gathers information using a carefully planned set of questions.

Businesses that take part in a channel of distribution are known as

Product costs + operating expenses + profit =

The first step in the consumer decision-making process is to

a company's plan that identifies how it will use marketing to achieve its goals.

In a communication path, the person that has information to communicate to another person is 

Choosing target markets & studying its needs/decision-making can make promotion more effective