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Chapter 8 Test Review Flashcards | StudBud
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Chapter 8 Test Review
Chapter 8 Test Review
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Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
When coming up with your promotional strategy, it's important to consider what you can afford.
True
False
2
Advertising is one of the promotional
vehicles
.
True
False
3
A group of specific promotional activities built around a theme or goal is called a
networking campaign
promotional campaign
marketing event
promotional mix
4
Which does not describe one of the four promotional steps for getting customers (AIDA)
demand
action
interest
attention
5
Product placement means a company pays to have a product displayed during a TV show or movie.
True
False
6
A premium is
one of the Five P's
a fee paid for product placement
a level of radio and TV advertising
a free gift with a company's name printed on it
7
Distribution strategy that gives an authorized dealer the sole rights to sell a product is
exclusive
selective
intensive
productive
8
A contest that creates excitement about a product is a form of
publicity
all of the above
outdoor advertising
product placement
9
Activities aimed at creating goodwill toward a product or company.
Publicity
Visual Merchandising
Advertising
Public Relations
10
A
direct
channel goes from producer to 1 or more intermediaries before it reaches the consumer
False
True
11
Visual merchandising refers to
giveaway merchandise that displays a company's name
how products are displayed in a store
products shown in an infomercial
how products appear in Internet advertising
12
To increase awareness is a promotional
vehicle
True
False
13
The term "360 degree marketing" means communicating in as many ways as possible.
True
False
14
Publicity is a promotional
objective
True
False
15
The
pricing strategy
that focuses on how much customers are willing to pay for a product.
cost-based pricing
demand-based pricing
consumer-based pricing
competition-based pricing
16
Which of the following is not one of the six key elements in a promotional mix?
networking
publicity
advertising
personal selling
17
A contest is an example of a sales promotion technique.
True
False
