SEM chapter 1

The success of sports marketing does not depend upon

__________ is the means of making customers aware of products and encourages them to buy.

__________ is the amount of money individuals have available to spend after paying for needs.

Success in sports marketing depends upon evaluating events to determine if they meet demands.

The success of entertainment events depends on promotion to prospective customers.

Product/service management involves __________ products.

The term entertainment is generally applied to games of athletic skill.​

Television initiated the merger of technology and entertainment

Consumer demand has no impact on prices assigned to sports and entertainment events and goods.

Early television took promotion and advertising to a new level.

__________ is the creation and maintenance of satisfying exchange relationships.

_______ involves gathering and using information about customers to improve business decisions.

__________ is whatever people are willing to spend their money and spare time viewing.

______is any direct and personal communication with customers to assess and satisfy their needs

The host city for a Super Bowl must

__________ involves the locations and methods used to make products available to customers.

what are the four elements of the marketing mix?

Ambush marketing takes place when an organization is the sole sponsor of an event.

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

Marketing is the creation and maintenance of

Sports marketing is a multibilliondollar global industry that has a major impact on the economy

Discretionary income is the amount individuals earn before deductions are removed from the pay.

All of the following are forms of promotion except

Gross impressions do not

Gathering and using information about customers to improve business decision making involves

The popularity of teams and sports figures is based upon

Celebrities have become increasingly involved in NASCAR.

__________ indicate the number of viewers the programming attracts.

__________ is the blending of the four marketing elements.

To satisfy customer needs, you must do all of the following except

The __________ is what a business offers customers to satisfy needs.

Financing

____ include the age range, marital status, gender, and income level of individuals in a group.

Television is considered a more mature distribution medium than the Internet.

Marketing involves

Customer needs should be the primary focus of marketing.​