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Marketing Concepts Flashcards | StudBud

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What is SWOT?

Product is

Marketing Concepts

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Questions 10

Answers

1
Product is
not important
intangible
good and/or service
tangible
2
What is SWOT?
Strength, Work, Opperations, Threat
Stop, Work, Own, Treat
Strength, Weakness, Opponent, Takedown
Strength, Weakness, Opportunity, Threat
3
Opportunties and Threats are external factors that you can control
False
True
4
Promotion is
where the product is produce
how often the product is sold
how you are made aware of the product
who sells the product
5
Retailers sell items that are used to create end user products?
False
True
6
Wholesalers sell in bulk only
False
True
7
What is the Marketing Mix
Product, Placement, Promotion, Price
Price, Place, Product Promotion
Promotion, Production, Place, Payment
Place, product, Premium, Promotion
8
Place is
how often you see the product
When you see the product
how and where a product is displayed or located
how much of the product you see
9
Strengths and Weakness are external factors that you control when evaluating your business
True
False
10
Price is
tangible
a balance between profit and customer value
intangible
based on production cost alone