Media Literacy

Question 1

What is it called when ads repeat a specific logo, image, slogan or company name?

Accepted Answer

repetition

Question 2

I know nothing about this product/issue but I will likely want it/support it if my favorite celeb says it's worth it.

Accepted Answer

celebrity endorsement/testimonial

Question 3

This technique taps into feelings like fear, anger or disgust as a powerful tool/effect.

Accepted Answer

emotional appeal

Question 4

If everyone else is wearing a particular brand of sneakers or clothes, wouldn't you want to join the crowd?

Accepted Answer

bandwagon

Question 5

Numbers can be more convincing than just words. Many products boost claims in their packaging or slogans.

Accepted Answer

facts and statistics

Question 6

"Because you're worth it" is an advertisers way of making people feel good about themselves and how special they are.

Accepted Answer

flattery

Question 7

Advertisers often try to make their products more appealing by making their competitors look or sound bad.

Accepted Answer

name-calling

Question 8

Offering something extra for buying a product: example buy one get one free!

Accepted Answer

bribery

Questions 8