Stukent Chapter 8 Sports Marketing Vocab

Forms of sources of information & communication that allow people to share & receive news, entertainment, +

Newspaper, magazines, and other physical forms of media is...

Online platforms/websites where people can create, share, or interact with content.

Efforts made by a company to shape the way audiences perceive the company

Measurement that assesses the familiarity & popularity of a brand, celeb, or public figure among target audiences

Webs, social media, blogs, streaming radio, video platforms, mobile apps

How individuals/organizations communicate with media members through variety of media-related activities

Newspapers, magazines, brochures, flyers, direct mail, billboards, posters

Written statement a company sends to the media to share info or announce news

Media falls under...