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packaging , publicity and PR Flashcards | StudBud
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packaging , publicity and PR
packaging , publicity and PR
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Answers
1
A priority when a crisis hits is to
slow down the release of information
make sure no employees talk to the media
blame someone else
act immediately even if it is bad news
2
What are the benefits of a press release?
It helps to generate other forms of coverage
It's time-saving
It’s considered as more credible
It’s free
3
"15 minutes of fame" refers to .
To be recognized for something good.
You were famous for dancing.
You did something wrong.
You were in charge of something.
4
During a crisis show leadership by
send an email in the evening
have president/CEO speak directly to reporters
close the store early
get your lawyer to say "no comment"
5
In 2001, what did Taco Bell promise to do if the falling MIR space station hit a floating Taco Bell target?
Give all Taco Bell employees the day off
Donate $1 million to charity
Free tacos for everyone in America
Open 100 new Taco Bell's
6
example of good publicity
company has a new commercial during the super bowl
photo of celebrity goes viral after trouble with the law
defective product injuries people
celebrity builds a school
7
pizza shop sends out a monthly newsletter on Italian food and travel,includes coupons.
getting involved in the community
being socially responsible
distributes information
developing good media relations
8
Advantage of a good publicity stunt
high cost
complicated to organize
low cost
easy to organize
9
Old school packaging thinking
endorsed by professionals and solves practical problen
package is linked to instuctions, discounts ,surveys
used by people doing good things for others
easy to transport in your backpack
10
In order to manage PR communications, one should practice being
reactive
secretive
proactive
balanced
11
new way to package
lots of instructions on how to use in the box
reusable and resealable
lots of facts and figures on back of box
once use only
12
Bacteria found in popular food product. People become ill.
distributing information
have a plan in place to manage a crisis
be socially responsible
getting imvolved in the community
13
You should include company contact info at the bottom of the press release.
True
False
14
Ice cream shop keeps track of customers birthdays, sends email coupon for free sundae
managing a public relations crisis
being socially responsible
organize events and special promotions
devloping good media relations
15
cafe switches to paper straws. Puts it on their sign.
getting involved in the community
being socially responsible
distributes information
16
lightweight and durable refers to
modern design
value
visual appeal
portability
17
a restaurant sponsors a local baseball team. logo appears on the uniform
develop good media relations
getting involved in the community
being socially responsible
distributing information
18
crisis mangement includes
owning it
all of the above
showing you care
a plan to correct the problem
19
Major advantages of publicity
carries the authority of an independent voice
products are exposed to a wider set of customers
all of the above
more likely to pay attention to news than advertisements
20
What are some of the functions of public relations?
business-to-business communications
all of these
issues and crisis management
media relations
21
Publicity is seen as more credible then advertising
false
True
22
companies lose credibility if they
tell the truth
give too much free stuff away
help the community
try too hard to get publicity
23
modern design packaging uses terms like
dull and square
sleek and vibrant
cheap and durable
tubular and radical
24
Celebrity photographers are known as
graphic gaffers
paparazzi
photogs
fashionollza
25
solid sturdy packaging that fits well in the cupboard
unusual shapes
pouches
cans and boxes
26
Major disadvantage of publicity
there aren't any
A business gives up control of their message
doesn't give up control
expensive
27
popular way to use images to showcase your product
put your product in a funny meme
show product being used to support a meaningful cause
show people being active and using your product
show people celebrating using your product
28
A signature brand is an example of
customization
easy to use
convience
sustainability
29
Publicity is a paid promotional service
True
False
30
showcasing is
products placed within a movie or TV show
go shopping then buy online
shop and buy online
go shopping and buy at store
31
A good 2022 example of VISUAL packaging is
looks good when the consumer opens it and posts on instagram
package matches colour of store sign
primary colours only
32
One strategy used to manage a crisis is ...
Deal with the crisis internally
Don't allow for speculation
Offer as little information as possible
All of the above
33
You should write the press release like a reporter would write a news story.
True
False
34
Sports team hires a new coach so they hold a press conference. they are
developing good relations with local media
being socially rersponsible
getting involved in the community
35
To whom do you send a press release?
Consumers
Your PR client
The press (e.g. editors, journalists)
Businesses
36
Most people want the opportunity to give feedback when they purchase a product
true
false
