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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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Answers
1
a recommendation is only a "testimonial" if it is from a celebrity
False
True
2
advertising is a type of propaganda
True
False
3
why would advertising use "numbers"
legally, ads must back up claims with number evidence
to sound smarter and more legitimate
to help consumers make informed, unbiased decisions
professional advertisers must have qualifications in mathematics
4
adjectives and adverbs can be used as advertising techniques
True
False
5
Is advertising legally required to tell the truth?
sort of
only in some countries
no
yes
6
"loaded words" or "buzz words" are words that have a lot of impact and strong associations for the audience
True
False
7
an ad that tries to make a product seem prestigious or special uses...
plain folks
snob appeal
hyperbole
glittering generalities
8
advertising is used for...
getting people to sign up to things
stopping people from acting a particular way
raising awareness
selling products
9
Poetic techniques are often used in advertising
True
False
10
what is NOT an example of the technique "transfer"
words with a lot of impact, like "exciting" "powerful" "premium"
an actor in a white coat recommending a product
a picture of a church in the background of a war poster
a celebrity using a product
11
if it does not include asking for money/paying for something, it is not advertising
False
True
12
none of this matters
True
False
13
ads and slogans sound catchier when they come in threes
False
True
14
an ad that uses recommendations from others uses...
lies
testimonials
idioms
fear tactics
15
Advertising techniques can include...
poetic techniques
literary devices
language features
Persuasive techniques
16
Propaganda is...
less common today than it was a decade ago
only used in war time
a technique in a text which is designed to provide unbiased information
a biased text that aims to affect how people think and act
17
an ad that makes the product seem like something an average person (just like you) would want uses...
plain folks
snob appeal
hyperbole
simile
18
advertising is only for selling products and services
False
True
19
an ad that makes you believe everyone else is doing it, so you should too, uses...
bribery
metaphor
transfer
bandwagon
20
what is NOT an example of the technique "fear tactics"
a politician saying their opponent will increase unemployment
rocky horror picture show
a picture on a cigarette packet of someone with bad teeth
a war poster with a local town on fire
21
advertising is designed to influence the way people think and act
True
False
22
why does knowing this stuff matter?
to help you make more informed decisions
your job may involve persuading others
to help you be more persuasive in your own life
to help you recognise when you are being manipulated
23
What are "glittering generalities"
A chemical or process added to a product to make it more attractive
images and words that are true for more than one product
words and phrases that sound good but don't really mean anything
comments your teacher writes on your end of semester reports
24
the technique "transfer" is...
when an ad announces an improvement or new product
"transferring" the associations of one thing to the product
when an ad announces a change of branding/ownership
using something people already like to help sell a different product
