BMX205 Week 2 Profitable CR 1

Question 1

How many core marketing concepts are there in this module (BMX205)?

Accepted Answer

6

Question 2

What are the 5 factors in the “Changing Marketing Landscape”?

Accepted Answer

Marketing in a Tight Pockets Inflationary world., Growth of Not-for-Profit Marketing., Socially Responsible Marketing., Rapid Globalization & Sustainable Marketing., Digital Age.

Question 3

What is “Target Market”?

Accepted Answer

The brand’s actual & potential customers.

Question 4

Marketing is another term used for Selling.

Accepted Answer

False

Question 5

What are the 4P’s in the Marketing Mix?

Accepted Answer

Product., Price., Place., Promotions.

Question 6

“Exchange” is to get something from someone by offering something in return.

Accepted Answer

True

Question 7

What is “Value Proposition”?

Accepted Answer

The benefits a company promises to deliver to its consumers.

Question 8

In Marketing, the word “Demand” means:

Accepted Answer

That the customer has the $$ to pay for his needs & wants?

Question 9

Core Concept #1 is “Needs & Wants”.

Accepted Answer

False

Question 10

Customer Satisfaction is the equation between what the customer expects & what he receives.

Accepted Answer

True

Question 11

Some companies only pay attention to the products they offer instead of its benefits & experiences in using it. This is:

Accepted Answer

Marketing myopia.

Question 12

Marketing: companies engage customers, build strong customer relationships, & create customer value.

Accepted Answer

True

BMX205 Week 2 Profitable CR 1

Questions 12

BMX205 Week 2 Profitable CR 1

Questions 12