Final Review 2

What is the name of the number one, most circulated magazine, in the United States?

Hollywood movies are one of America’s most:

This addition to a newspaper ad can increase the reading of copy by as much as 80 percent.

A sales promotion activity that consists of a free trial size of a product given away:

Has a short lead time for ad, large circulation in a geographic area, but poor print quality:

This is any non-paid communication about a product, service, company, or cause.

The saying that gets the readers' attention and leads them to read the rest of the ad. 

Music, such as a jingle, background music, or characters singing can add creativity to an ad.

American movies influence:

What is the number one newspaper, in terms of circulation, in the United States?

AOL paid six million dollars to be used in this movie:

Sales promotion results are measurable, particularly with contests, coupons, and sweepstakes.

When a business pays a fee for the right to use that company’s name, image, symbol 

The selling message or "talking" part of the ad:

To be effective, ads that run before the movie (trailers) must function as entertainment.

Which is America's number Two Surplus Export

Publicity is easy to control and it is always positive.

Which of the following Continents represent the largest Market

According to some studies, Americans are exposed to as many as ___________ ads each day.

This American industry is the SECOND leading source of trade surplus for the country:

Shows exactly how an ad will appear in print. It is sent to the advertiser for approval. 

Many people resent commercial ads before a movie 

The photo or drawing used in the print ad:

Almost 95% of the films shown at_____________ movie theaters are films produced in Hollywood.

Hasbro paid a fee for the rights to sell a toy Dodge Fantasticar . This is known as a:

Adam Levine appears in a commercial and says that Pro Active was a "game changer" for him:

Mitsubishi spent $25 million to showcase its cars in Universal Studio’s release of the movie:

Concentrated audience during morning and afternoon when people are traveling to and from work:

Any short-term incentive, activity, or material that gives consumers a direct incentive to buy.

The producers of  ___________  were given 6 modified Ford Explorers for use in the movie.

Any paid presentation using mass media to promote the message to the target market:

Public relations is considered more objective and believable than advertising.

This media includes television and radio, meaning that a signal is transmitted:

A folder containing articles, news releases, stories, and photographs about the company:

The number of copies distributed for a particular edition of the newspaper or magazine.

A meeting in which a business or organization invites media members to hear an announcement:

Which movie is believed to mark the beginning of the product placement business in movies?

Which is America's number one Surplus Export

This is a rough draft that shows the general arrangement and appearance of a finished ad.

These are paid to communicate with their followers on behalf of a brand or product.

This a pre-written story about a company that is sent to various media.

Pizza Hut sponsors a coloring competition for students who can win free pizzas:

Advertising designed to increase sales. It introduces new products and businesses:

This is the effort to reach consumers by generating positive publicity.

Sales promotion activities focus on generating long-term sales.

A headline that uses repeating initial consonant sounds:

A catch phrase or small group of words combined in a way to identify a product or company. 

The inclusion of products in television programs and movies is

This is the total number of people who see the ad.

The fastest-growing type of advertising. It can be targeted and allows for instant feedback.

This happens when the advertising message losses its effectiveness after many exposures:

What is the primary audience for a Walt Disney animated feature?

A coffee shop gives the customer a free cup of coffee after the purchase of 5 cups:

This advertising media includes billboards, messages on buildings, or benches.

This is the amount of time required to place an ad. 

The category of advertising being used such as broadcast, print, online, outdoor, or specialty:

On-screen advertising (before the movie) has a ______________ recall.

The two highest grossing movies of all time were directed by:

McDonald’s places monopoly game pieces on its soft drink cups and gives away prizes:

The average moviegoer spends about _________minutes in their seats before the movie starts.

This candy was used in the movie E.T. after M&M’s refused to allow their product to be used.

Employs words that correspond in sound, such as “Loose Lips Sink Ships."

This media has a targeted audience, long life span, and a high pass along rate:

Refers to materials given to customers that have the business's name printed on them.

The humorous use of a word that suggests two or more of its meanings.

When the manufacturers of goods pay to have their products included in movies and TV programs:

This movie, staring Michael Jordan, featured Nike products:

Useful and inexpensive items given away with the business's name printed on the item:

More money is spent on this advertising media than in any other category:

Traditional TV advertising has a ___________ recall.

This is the highest grossing movie of all time with $2.9 billion in total ticket sales.

Technique of using technology to add products to scenes that were never there to begin with.

What percentage of Americans with DVRs/Stream will skip commercials?

Of all products placed in entertainment programs, most are placed in:

An effective headline should:

Hollywood movies will often capture __________ or more of a typical European cinematic market.

This media includes magazines and newspapers:

The “Got Milk” advertising campaign is an example of:

Uses the same words in different senses or words similar in sound used in opposition:

This is the distinctive identification symbol for a business.

Today’s movies not only to entertain their audiences, but also influence your buying behavior.

In National Treasure, a bottle of water is used as a magnifying glass. What was that brand?

What is the most likely target audience for a kick-boxing movie?