Social Media Marketing

___ includes any lure or attraction that brings people to a Web site.

SEO stands for ___.

Anything that distorts/disrupts a message; can occur at any stage in the communication process.

__ marketing combines direct & field mktg & sales promotion, attempting to engage consumers.

Marketing managers hire advertising agencies because they ______.

A global strategy where a company features a uniform product & message across all countries.

One of the most popular ___ for e-commerce is free shipping.

The G in GIMC stands for ___.

Selecting the proper BLEND OF MEDIA OUTLETS is crucial to reach the target (Pitch project).

A hybrid segmentation strategy that combines geographics with demographics & psychographics.

___ indicates the amount of time individuals spend engaged with an advertisement.

Which positioning strategy is it when Arm & Hammer ads promote using baking soda in other ways?

A SWOT analysis identifies internal company ___ & ___ (hint: what the SW stands for).

Dwell rate & time are better when __ were placed beside content in an e-mail vs other methods.

Another name for word-of-mouth marketing (discussed in the Alternative Marketing chapter).

Well-designed advertising and sales promotion can efficiently ______.

___ are present at the point where the advertising program begins to affect consumer responses.

Which of the following are acceptable advertising objectives?

To build brand loyalty, online can be integrated with offline tactics to reinforce each other.

When consumers believe that most brands provide the same attributes, brand ___ results.

Shaping customers' perception of the company/products through marketing communications.

When a company stops advertising & consumers begin to forget the message, this is happening.

Uneven results and a waste of money are possible drawbacks of advertising and sales promotion.

Marketing messages sent to people in a geographic area or region is known as ___.

When the message reaches one or more of the receiver's senses. (You hear & see TV ads.)

Which of the following would be an example of segmentation by demographics?

Most common form of noise affecting marketing communications--So many adverts...so little time.

Preparing a marketing message to be passed from one consumer to another through digital means.

Which positioning approach is it when a firm offers items at the extremes of the price range?

___ measures the proportion of ad impressions that result in users clicking or mousing over.

A(n) ___ is any place where customers interact with or acquire more info about a business.

___ programs seek to obtain instant results using limited resources. (Chick-fil-A)

A global strategy where products & messages are modified to better fit regions/countries.

While its power has declined, many still rank this as their favorite traditional ad medium.