Which of these is an example of a special offer?

50% off ALL PRODUCTS!, FREE! Toaster when you buy a kettle.

What is the purpose of moral marketing?

To raise awareness, To promote a moral cause

Moral advertisements appeal to...

People's sense of morality, People's sense of guilt

What is a stereotype?

An oversimplified idea of a particular type of person/thing

What persuasive techniques are stereotypical for women?

Light colours, floral motifs, smooth edges

What is the purpose of an emotional appeal?

Audiences transfer the emotion of the ad to the product

What is the purpose of the persuasive technique "Urgency"?

Consumers feel like they need the product right away

What is the technique "Facts and Figures"?

The use of statistics, research, and other data to add value

What is the contention of an advertisement?

It's message or invited reading

What is the purpose of using "Bandwagon" persuasion?

Consumers buy the product because they want to fit in

What is generally associated with appeals to "Sadness"?

Heart-breaking statements and images

Gendered marketing is...

Advertising that uses gender stereotypes

What is a gender-neutral product?

A product designed for everyone

How does the emotional appeal of "Amusement" work?

Associates enjoyment with the product

Why do advertisers use colour?

To contrast objects, To enhance an image, To associate emotions with a product

Standards of behaviour that tell us right and wrong

What is the purpose of an emotional appeal to "Fear"?

Creates urgency and prompts consumers to take action

How do advertises use inclusive language?

By using words such as "we" and "our" to create familiarity

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Recap of Marketing

25 termsStudBud Administration21 plays

A quiz testing the marketing knowledge of Year 9 students.

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Questions 25

Answers

1
Which of these is NOT associated with "Contentment"?
Urgency
Relaxation
Soothing images
Calm
2
Which of these is an example of a special offer?
50% off ALL PRODUCTS!
Our product is the best on the market!
New line introduced!
FREE! Toaster when you buy a kettle.
3
Which word has the most positive connotation?
Good
Favourable
Exceptional
Acceptable
4
What is hyperbole?
The use of images
An exaggeration of an issue
A comparison between two things
A descriptive technique
5
Which word has the most negative connotation?
Injurious
Bad
Benevolent
Malicious
6
What is the purpose of moral marketing?
To raise awareness
To sell you a product
To convince you that consumerism is wrong
To promote a moral cause
7
Moral advertisements appeal to...
People's sense of contentment
People's sense of morality
People's sense of guilt
People's sense of happiness
8
What is a stereotype?
A fact about a group
An oversimplified idea of a particular type of person/thing
A positive statement about all people
A word that means something different to its literal meaning
9
What persuasive techniques are stereotypical for women?
Dark colours, hard lines, square shapes
Simple patterns, facts and figures
Bold images, scientific graphs and strong verbiage
Light colours, floral motifs, smooth edges
10
Which word has the most positive connotation?
Inexpensive
Dirt-cheap
Budget
Reduced
11
What is the purpose of an emotional appeal?
Audiences believe the celebrity's endorsement
Audiences buy the product because others have it
Audiences feel flattered
Audiences transfer the emotion of the ad to the product
12
What is the purpose of the persuasive technique "Urgency"?
Consumers feel compelled to buy because of language choices
Consumers have time to consider their decision
Consumers believe the testimonial of others
Consumers feel like they need the product right away
13
What is the technique "Facts and Figures"?
The use of statistics, research, and other data to add value
False accusations
An argument against competitors
The use of similes
14
What is the contention of an advertisement?
It's message or invited reading
Feelings associated with words other than literal meanings
The use of a celebrity
An argument about a moral cause
15
What is the name for the intended audience of an advertisement?
Viewers
Demographics
Demographic market
Target Market
16
What is colloquial language?
Descriptive language
Formal language
Everyday language
Figurative language
17
What is the purpose of using "Bandwagon" persuasion?
Consumers believe in the product because of the metaphor
Consumers don't do things just because everyone else does
It makes consumers feel unique
Consumers buy the product because they want to fit in
18
What is generally associated with appeals to "Sadness"?
Appeals to happiness
Heart-breaking statements and images
Celebrity endorsements
Humorous images
19
Gendered marketing is...
Advertising that uses gender stereotypes
Advertising that uses pink
Advertising that uses emotional appeals
Advertising that uses celebrities
20
What is a gender-neutral product?
A product designed for everyone
A product designed specifically for men
A product designed for children
A product designed for the outdoors
21
How does the emotional appeal of "Amusement" work?
Associates fear with the product
Associates sadness with the product
Associates enjoyment with the product
Associates satisfaction with the product
22
Why do advertisers use colour?
To contrast objects
To enhance an image
To associate emotions with a product
They don't think about it
23
What are morals?
An understanding of life
Standards of behaviour that tell us right and wrong
A person's beliefs about an issue
Things that make you feel happy
24
What is the purpose of an emotional appeal to "Fear"?
Allows consumers to experience anger
Creates urgency and prompts consumers to take action
Creates happiness and enjoyment
Makes consumers scared of the product
25
How do advertises use inclusive language?
By using words such as "we" and "our" to create familiarity
By using words like "others" to distance themselves
Using words like "natural" to avoid describing the product
Using words like antidisestablishmentarianism to seem smart

Recap of Marketing Flashcards | StudBud