Duplicate of Sports and Entertainment Marketing II 1.07 - 1.09 Review

Question 1

Which law makes restraining free trade and competition illegal?

Accepted Answer

Sherman Anti-Trust Act

Question 2

What should businesses try to achieve when manipulating data for information analysis?

Accepted Answer

Accurate interpretation

Question 3

When a manufacturer decides to sell to businesses located in another country,it should consider

Accepted Answer

Trade restrictions

Question 4

Professional Teams are investing more in youth programs to _________ to their brand.

Accepted Answer

Attract more fans.

Question 5

When interpreting data, a business should try to achieve______as a result of its manipulation?

Accepted Answer

Accurate Interpretaton

Question 6

When researchers review the relationship of 2 factors they're evaluating the_of data components

Accepted Answer

Correlation

Question 7

When pro athletes negotiate salaries& contract terms as a single unit,their union is engaged in

Accepted Answer

Collective Bargaining

Question 8

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

Accepted Answer

At an official ticket outlet

Question 9

An effective technique to use when giving an oral report findings/recommendations is to keep it

Accepted Answer

relatively simple

Question 10

Which of the following is a trend in the sport/event industry:

Accepted Answer

Venues are incorporating more interactive activities.

Question 11

Market research reveals a trend in consumer activity, you should always include data that's

Accepted Answer

is relevant to the marketing decisions

Question 12

When a league blocks the broadcast of a certain game in a certain territory it is known as a(n)

Accepted Answer

Blackout

Question 13

Profit sharing is often one of the issues that create conflicts between sports' leagues and

Accepted Answer

Players Association

Question 14

What are the four "P's" of the Marketing Mix?

Accepted Answer

Price,Product,Place,Promotion

Question 15

The following is useful marketing info a business may obtain by analyzing a customer database

Accepted Answer

Average customer is married, owns home, earns $50,000 a year

Question 16

Seat licenses/ Premium seating are growing trends in SEM because these practices are

Accepted Answer

Revenue Sources

Question 17

When analyzing historical data in a data warehouse which of the following is true of its data

Accepted Answer

The data is considered to be static

Question 18

Which of the following is an example of range:

Accepted Answer

Consumers buy between three and seven CDs per month.

Question 19

Which of the following is an unfair, anti-competitive trade practice in sport/event marketing:

Accepted Answer

Trademark Infringement

Questions 19