COMM 275 Test 2

Which theory states that individuals seek media content within internal and external structures?

Which of the following is not one of the five personality traits of users?

What is the term for the mobilization of the masses through mobile technologies?

Most mobile-specific networks are designed specifically for the mobile community.

Sandy asks Rob to make her a latte. Rob, having worked at Starbucks for 3 yrs, feels qualified to do so. Rob has what?

Which of the following is part of the True Participation Action Plan?

Which of the following listening methods requires you to be detached and not take an active part in the situation?

Which type of theories refer to the fact that users are active and make choices according to their preferences/needs?

Which of the following is not one of the three basic research methodologies?

People with high self-efficacy are more willing to adopt and use new media. People with low self-efficacy are not.

True or False: People’s media choices vary with their moods.

Which is the term for groups of people with common interests that communicate regularly over the Internet?

Which of the following is one of the three areas of media reception taken into account by Audience Reception Research?

Mobile networking applications always create new social experiences.

A social media marketing practitioner should focus on comm and relationships, rather than control and management.

According to the text, you should interact and engage other users __ as often as you share information about your brand.

What is a type of computer-mediated communication that emphasizes mobility?

As part of the 10 Social Media Structures, what is one of the functions of a messaging/chat feature?

What is the term for individuals who consume and produce content at the same time?

Fill in the blank: Brand strategy is more about “__________” share than it is market share.

Which of the following is one of the 5 fundamental characteristics of the Uses and Gratifications Theory?

Bob is always late for dates with Jan, but since he texts to inform her, Jan never gets mad. What is this an example of?

Which of the following is the term for how audiences are able to exchange messages with the source of an organization?

True or False: Online social narratives are never true depictions of our own lives.

Which type of theories sees users as passive and suggest that media use is influenced by structural features?