C14_Direct, Online, Social Media, Mobile Marketing

14.1 Email = ______ marketing

Your textbook authors suggest that most companies use ____ as a supplementary channel or medium.

A seamless experiences integrating in-store, online and mobile shopping = ______ retailing

Marketing content delivered to on the go consumers through mobile devices = ______

14.1 Forms of Direct and Digital Marketing_Which of the following build direct customer engagement and community?

14.1 Direct response TV marketing = ______ marketing

For buyers. ____ & ____ = convenient, easy and private.

14.1 Email = ______ marketing

14.1 Face to face selling is _____ marketing.

14.1 Catalog marketing is _____ marketing.

Independent and commercial online social networks where people congregate and share content

A website that presents brand content that engages consumers and creates community around that brand = ________

Which of the following are considered part of the PROMOTION mix?

Unsolicited, unwanted commercial email messages = ___________

If you encounter display ads or seach related ads while browsing online, you've encountered _______.

The digital version of word of mouth marketing = ___________

___ & ___ = engaging directly w/ targeted individual customers & customer communities 4 engagement/relationships

____ = marketing using websites, online ads and promotions, email, online videos, blogs

Online forums where people and companies post thoughts and other content, usually related to narrowly defined topics.