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PR Final Exam Review Flashcards | StudBud
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PR Final Exam Review
PR Final Exam Review
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Flashcards
26 cards
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Questions
26
Answers
1
All are things that should be considered when deciding to sponsor an event except..
Is It Too Closely Aligned To Our Organizational Objectives?
Can The Company Afford To Fulfill Its Obligation?
Are The Event Organizers Experienced And Professional?
Does this Reach The Organization’s Target Audience & allow new connections?
2
Corporate Social Responsibility rests on Economic Responsibility (Profitable)
True
False
3
When working with activist consumer groups, always Agree To Work With Anyone Making Threats
True
False
4
Managing Errands For Clients is part of the job of a Sport PR Practitioner
False
True
5
Which government regulatory agency oversees the financial matters of public companies
Federal Trade Commission
Securities and Exchange Commission
National Highway Traffic Safety Administration
Food and Drug Administration
6
For events, you need to consider which of the following:
Team and Staffing
Registration/Tickets & Contingency Plans
Legality and Compliance
All of these
7
When companies manage all the sources of information about a product or service as to ensure maximum message penetration
Integrated Marketing Communications
Individual Marketing Creations
Integrated Messaging Concepts
Interior Message Coordination
8
An advocacy group fights for social causes.
False
True
9
Which is NOT considered a membership organization?
Social Issue Organizations
Trade Associations
Labor Unions
Professional Associations
10
PR typically works with the _________ department while planning, assessing, and deploying employee communications:
Ad
Marketing
HR
Legal
11
The objectives of government information efforts can be summarized by all of the following EXCEPT:
Improve The Effectiveness Of Agency Operations
Provide Feedback To Government Administrators
Inform The Public About The Public’s Business
Counteract Public Criticism
12
Corporations should consider sponsorships for all of the following reasons except..
Reputation And Image Enhancement
A Focal Point For Marketing And Sales (Brand visibility)
Publicity And Media Coverage
An Immediate Return On Brand Investment
13
At __________, the focus should be interaction, not speeches
Banquets
Receptions and Cocktail Parties
14
The basic purposes of government public relations are
Crisis Communication and internal communication
Public Service & the Circulation of Information
Public Service and limitation of information
Regulating information and limiting interaction
15
Customer satisfaction has always been considered important because of the power of Word of Mouth Ads
False
True
16
In the United States, which government agency regulates truth in advertising
National Highway Traffic Safety Administration
Food and Drug Administration
Federal Trade Commission
Securities and Exchange Commission
17
Which of the following are things to consider when starting to generate fundraising efforts from a PR perspective:
Decide what tactics will best reach and engage your audience
Define your objective, target audience, and Goals
All of the above
Review top strategies in your area- see what works
18
When conducting media relations, the public relations practitioner’s role includes which of the following:
All of the above
Showing chief executives how media relations can serve their interests
Interpreting their companies and clients to the media
Providing background and briefing reporters on business operations
19
Health Organizations deal with what two types of publics
Opinion v. Fact
Internal v. External
Private v. Public
Local v. Federal
20
Which public relations event shows visitors the facilities where an organization does its work and how the work is done
Community Outreach
Familiarization Trip
Open House
Press Conference
21
Social media, fan events, and community involvement are all examples of how Sport PR agents do what:
Crisis Management
Fan Engagement
Employee & Project Management
Trade Shows
22
________ main responsibilities include influencing impending legislation
Publicists
Lobbyists
Public Affairs Officers
Public Information Officers
23
An event is the last thing to consider if your objective is connecting in-person with public(s)
True
False
24
Investor Relations involves partnerships with nonprofits to promote a particular cause
True
False
25
The large size of corporations
Is Overlooked When Stories Of Its Misdeeds Appear In The Mass Media
Is Easily Comprehended By Consumers
Engenders Trust From Members Of Their Publics
Can Distance Them From Stakeholders
26
“Drip-drip-drip” publicity occurs when:
Alliteration Is Peppered Throughout Your Publicity Materials
Repetition Is Employed In Key Messages
A Steady Output Of Information Is Produced
None of these