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Music in Advertising Review Flashcards | StudBud
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Music in Advertising Review
Music in Advertising Review
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1
"A musical slogan for a product, played on the radio or TV" is the definition for a:
jingle
catchy tune
composition
jingle bell
2
Microsoft used what band in their Windows 95 "Start Me Up" ad?
Queen
Nirvana
The Rolling Stones
The Beatles
3
Advertisers use music to make their audience remember the product. This means music provides:
Memorability
Brain Freezes
Memories
Repetitiveness
4
Jingles are not created specifically for a product or service. They have a general message.
True
False
5
What brand used imagery of a horse running for their ad?
Lloyds Bank
T Mobile
ING Bank
Lamborghini
6
Advertisers leverage different musical genres to connect with specific audiences. This is the definition for:
Focusing
Targeting
Imitating
Branding
7
What is an "ear worm"?
An illness that needs to be looked at right away
All of the above
A non repetitive song that is very annoying.
A catchy tune that sticks in your mind, sometimes to thepoint of irritation
8
Ear worms are just the chorus, a phrase, or a short musical passage, not the whole song.
True
False
9
A marketing term for anything designed to prompt an immediate response is called a:
Carl to Actions
Call to Work
Call to Action
Call to Attention
10
Music can join and connect images that might seem unrelated. This is the definition for:
Sense & Accountability
Imagery
Memorability
Structure & Continuity
11
Brands are careful with what music they use in their ads because it will become part of their:
Brand identity
Brand ethos
Brand image
Brand presentation
12
Nike is a brand that often includes calls to action in their ads.
False
True
13
“Chiquita Banana” was jingle from an ad that aired in:
1994
1944
1844
2024
14
Artists and musicians carry immenseinfluence and authority.
True
False
15
The Bouncy Balls ad was created by LG.
False
True