stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
TUHSD MARKETING MID TERM REVIEW PART 2 Flashcards | StudBud
Explore
/
TUHSD MARKETING MID TERM REVIEW PART 2
TUHSD MARKETING MID TERM REVIEW PART 2
30 terms
·
StudBud Administration
·
66 plays
Use this practice test to prepare for your mid term exam.
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
Advertising is best described as _________________
paid non-personal promotion
less expensive than publicity
Non-verbal communication
not necessary for businesses
2
This selling method involves turning a customers objection into selling point.
Third party
Inferior point
Substitution
Boomerang
3
In the United States we have a capitalist economic system
True
False
4
Select all examples of consumer promotions
Contest
Rebate
Publicity
Coupon
5
In selling which of these is not a specialized method of handling objections?
inferior point
third party
substitution
boomerang
6
The personal satisfaction that a customer gains from a good or service is called?
Selling point
Buying signal
Customer benefit
product feature
7
The marketing mix includes all of the following excpet:
product
place
price
promotion
participation
8
Which of these concepts is included in the promotional mix?
development
Publicity/Public Relations
segmentation
pricing
9
Institutional advertising aims to promote a company image rather than a specific product.
True
False
10
Broadcast media includes which of these? Check all that apply.
Television
Radio
Newspaper
Website
11
All of the following are types of social media except:
People Magazine
facebook
snapchat
instagram
12
Is PRODUCT or INSTITUTIONAL promotion designed specifically to increase sales?
Institutional
Product
Both of these
None of these
13
Which of these are elements of a typical print advertisement?
banner
headline
copy
illustration
14
The illustration in a print ad is the picture or graphic that draws viewers in
False
True
15
Publicity and Public Relations are part of the promotional mix
False
True
16
Which of these is an example of specialty media advertising?
billboards about sales
Radio ad featuring a celebrity
Giveaways with company logo & contact info like pens, magnets, bags
TV ad with a testimonial
17
A coupon is a type of consumer promotion
True
False
18
Cold Calling is
A sales call or visit with no previous relationship or appointment
a very successful form of selling
Making contact with customers in the winter
Contacting referred guests
19
A customer__________ is getting a recommendation from happy clients and customers
cold call
advertisment
referral
segmentation
20
Radio and TV are both examples of broadcast media
False
True
21
Scarcity is the most basic economic problem
False
True
22
A press release is used to gain publicity
True
False
23
When suggestive selling you should NOT do this
upsell a customer to a higher quality products
suggest related items
Try to sell the customer items they don't want
recommend special sales opportunities
24
A press release can help a business gain___________.
Consumer protection
Advertising
Direct mail resources
Publicity
25
A headline is part of a typical print ad.
False
True
26
Which of the following is NOT and example of specialty media advertising?
A calendar with company logo contact info and pictures
Inexpensive products given to customers with company logo & contact info
A calendar magnet with company information on it
Radio ads
27
The promotional mix includes all of the following except:
direct selling
distribution
advertising
publicity
28
Which is the generally considered the most expensive form of media?
Internet
Publicity
Print media
Broadcast media
29
Which of these would be considered print advertising. Check all that apply.
Postcard ad
Magazine ad
Newspaper ad
Social Media ad
30
Institutional advertising is specifically to increase sales during a given period of time.
True
False
