Soc 3600 - Chapter 11 Review

Question 1

Which of the following would NOT be a potential unit of analysis in unobtrusive research?

Accepted Answer

Police departments

Question 2

Coding in content analysis involves:

Accepted Answer

all of the above

Question 3

Using existing statistics, Professor Ford...

Accepted Answer

committing the ecological fallacy.

Question 4

In comparison to coding the manifest content of communication, coding the latent content:

Accepted Answer

is better designed for tapping the underlying meaning of communication.

Question 5

Standard probability sampling techniques should NOT be used in content analysis.

Accepted Answer

False

Question 6

Which of the following choices is NOT a benefit of content analysis?

Accepted Answer

Can explain almost any social phenomenon

Question 7

All content analysis results in counting.

Accepted Answer

False

Question 8

A researcher using official government documents need NOT be concerned about the reliability of those records.

Accepted Answer

False

Question 9

Which of the following modes of observation does NOT require intrusion on whatever researcher is studying?

Accepted Answer

Content analysis

Question 10

An example of unobtrusive data collection is(are):

Accepted Answer

examine the wear on tires of squad cars to see the extent of police patrols

Question 11

Which of the following levels of measurement(s) may be employed in content analysis?

Accepted Answer

all of the above

Questions 11