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Year 10 Advertising Flashcards | StudBud
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Year 10 Advertising
Key features of an advertisement are...
'lighter, faster' are examples of...
Year 10 Advertising
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Advertising
Flashcards
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Answers
1
'lighter, faster' are examples of...
Superlatives
Pre-modification
Comparatives
Adverbial phrase
2
Key features of an advertisement are...
Repetition, puns, repetition
Headline and visual puns
Logo, slogan, images
Headline, Visual images, body copy
3
What is an imperative?
A play on words
Creates an impression of sincerity
An order or command
To express an unpleasant idea in pleasant terms
4
Two different images/ideas placed close together to create contrast is called...
Juxtaposition
Memetics
Trolleyology
Differentiation
5
Pre-modification is a cluster of...
Repeated phrases or images
Adverbs
Adjectives
Word prefixes
6
Which is an example of a pun?
We knead the dough
Buy now!
Schweppervescence
You're like a turtle
7
What is the verbal feature in the heading/title?
Hyperbole
Alliteration
Exclamation
Juxtaposition
8
What is a 'target audience'
The demographic and psychographic
The demographic and gender
The gender, age and religionof the intended audience
The age and gender of the intended audience
9
Which of the following can be a visual feature?
Repetition
Hyperbole
Symbolism
Exclamation
10
An analogy is...
A short real-life story
A play on words
Comparison containing a simile or metaphor
An order or command
11
Which word has positive connotations?
Buoyant
Benevolent
Aloof
Sombre
12
An example of a personal pronoun is...
You
Yuo
I'm
Mine
13
The Nike slogan is an example of...
Imperative
Comparative
Contrast
Comparative
14
Jargon is...
Overused expressions
A play on words
Comparing two things using like or as
Technical words relating to the product
15
In an ad, the body copy is...
The main image
The headline/title
The main text
The background
16
'Greatest, greenest, most exquisite' are examples of...
Superlatives
Lies
Analogies
Comparatives
17
What is neologism?
Making general, vague statements
A made up word
A direct comparism
A religion in France
