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Introduction to Communication - week 4 Flashcards | StudBud
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Introduction to Communication - week 4
Introduction to Communication - week 4
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1
Media are dual products. This means that:
they offer both information to the public and offer advertising space
the value of the media can only be defined after its consumption
producing the 1st content = most expensive, then prices are relatively low
2
Wat is an example of vertical media concentration? The merger between:
a national radio station and a TV production company
a TV broadcasting company and a TV production company
2 national TV broadcasting channels
3
What is an example of cross-media concentration? The merger between:
2 national newspapers
a national TV broadcasting channel with a TV production company
a national TV broadcasting channel and a newspaper
4
What is an example of horizontal media concentration? The merger between:
two national TV broadcasting channels
a national newspaper and a TV production company
a national TV broadcasting channel and a national TV production company
5
What is an example of a medium with internal pacing?
Online newspaper
Radio
Youtube video
6
The demand and supply chain of information. Which word is missing in A?
Information
Attention
Communication
7
What is conglomerate media concentration? When media organizations:
hold a monopoly in their specific industry/market
decide to acquire a non-media organization
decide to collaborate on a big project
8
The media can be categorized in different ways. When you distinguish between visual, audio and audio visual media, you:
categorize according to impact
catergorize according to human senses
categorize according to sender
9
A ......... can consist of a press release, a selection of photographs, a product sample and so on.
press feature
press conference
media pack
10
Which statement about media is correct?
The consumption of media reduces the value of media
Media are so-called dual products
Media have relatively low first copy costs
11
A tv dating show is ......... compared to a documentary about World War II on tv.
neutral
cold
warm
12
Newspapers are an example of .......
media of others
shared media
own media
13
The demand and supply chain of information. Which word is missing in B?
Information
Attention
Justification
