ISOG_Module 7

Question 1

What is the purpose of a portal in a business intelligence system?

Accepted Answer

To aggregate & provide access to content and individual resources

Question 2

What is the primary purpose of business intelligence (BI)?

Accepted Answer

To analyze data from various sources to improve decision making

Question 3

Which of the following is an example of an external data source for business intelligence?

Accepted Answer

Downloadable tables from public websites

Question 4

What type of data does big data consist of?

Accepted Answer

Structured, semi-structured, and unstructured

Question 5

What is the role of dashboards in business intelligence?

Accepted Answer

To visually display key performance indicators (KPIs)

Question 6

What role does the human element play in business intelligence?

Accepted Answer

It helps interpret the results of business intelligence tools

Question 7

Which of the following is a key function of artificial intelligence (AI) in decision support systems?

Accepted Answer

Mimick aspects of human intelligence, such as learning or decision-making

Question 8

What is a primary source of business intelligence for organizations?

Accepted Answer

Transactional databases and data warehouses

Question 9

What is a mashup in the context of web technologies?

Accepted Answer

A web application that integrates external resources using Web 2.0 tech.

Question 10

What do web analytics software track?

Accepted Answer

Clickstream data from website visits

Question 11

What is the purpose of data mining in business intelligence?

Accepted Answer

To analyze data and identify patterns, trends, and relationships

Question 12

How does a goal-seeking tool contribute to business decision making?

Accepted Answer

It identifies the necessary inputs to achieve a specific goal.

Question 13

Which metric is NOT typically used to evaluate the performance of a website?

Accepted Answer

Company profit margins

Question 14

Which of the following is a key benefit of using decision support systems (DSS)?

Accepted Answer

To help managers analyze data and make informed decisions

Question 15

Which of the following is NOT one of the three levels of decision-making in business intelligence?

Accepted Answer

Creative

Question 16

Which of the following is a key metric used in web analytics for e-commerce sites?

Accepted Answer

Bounce rates and conversion rates

Question 17

Which of the following measures is commonly used to assess the success of a website?

Accepted Answer

Number of unique visitors and total page views

Question 18

Which platform is commonly used to handle large volumes of less structured big data?

Accepted Answer

Hadoop

Question 19

What is the role of a "what-if analysis" in business intelligence?

Accepted Answer

To analyze how changes in variables will affect outcomes

Question 20

Which tool is commonly used for analyzing relationships among variables in business intelligence?

Accepted Answer

What-if analysis

Questions 20