What does the term 'influencer' refer to in social media marketing?

A famous person with a large following

What does 'organic reach' mean in digital marketing?

Traffic through non-paid search engines

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Business English: Social Media and Digital Marketing Terms

12 termsStudBud Administration1,986 plays

Dive into the realm of Business English, focusing on Social Media and Digital Marketing Terms, through our interactive Quiz! Tailored for students, parents, and teachers, this resource equips you with essential language skills. Immerse yourself in the terminology of effective digital marketing and enhance your business communication. #DigitalMarketingLingo #SocialMediaVocabulary #BusinessEnglishSkills

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Questions 12

Answers

1
What is the name of a software that automatically displays or downloads advertising material on a user's device?
Advertising software
Adware
Marketing software
Software Advertisement
2
What does the term 'influencer' refer to in social media marketing?
An advertising agency
A famous person with a large following
A person in charge of marketing
A technical specialist
3
What is it called when content is spread quickly and widely from one internet user to another?
Viral
Networking
Online sharing
Mass communication
4
What is a unique visitor in digital marketing?
A recurring visitor to a site
A visitor that comments
A new visitor to a site
A visitor that makes a purchase
5
What do we call the process of gaining traffic or attention through social media?
Social Media Marketing
Social Attention
Social Promotion
Social Networking
6
What does 'organic reach' mean in digital marketing?
Traffic through non-paid search engines
Direct mail response
Results through advertising
Paid promotion
7
What is the term for a fake social media account?
Ghost account
Impersonation account
Bot account
Clone account
8
What does CTR stand for in digital marketing?
Click Through Rate
Conversion Time Response
Click To Run
Content Transfer Ratio
9
What is a term for a picture or a video that is spread rapidly online?
Memetic media
Viral image
Internet spread
Meme
10
What term refers to collecting and analysing digital data from websites and social media?
Internet extraction
Digital harvesting
Social listening
Web scraping
11
What do we call short, timely posts on Twitter?
SnapPosts
Twitnotes
Tweets
QuickPosts
12
What does SEO stand for?
Social Engagement Optimization
Search Engine Optimization
Site Engagement Optimization
Sales Enablement Organization

Business English: Social Media and Digital Marketing Terms Flashcards | StudBud

Business English: Social Media and Digital Marketing Terms

12 termsStudBud Administration1,986 plays

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
What is the name of a software that automatically displays or downloads advertising material on a user's device?
Advertising software
Adware
Marketing software
Software Advertisement
2
What does the term 'influencer' refer to in social media marketing?
An advertising agency
A famous person with a large following
A person in charge of marketing
A technical specialist
3
What is it called when content is spread quickly and widely from one internet user to another?
Viral
Networking
Online sharing
Mass communication
4
What is a unique visitor in digital marketing?
A recurring visitor to a site
A visitor that comments
A new visitor to a site
A visitor that makes a purchase
5
What do we call the process of gaining traffic or attention through social media?
Social Media Marketing
Social Attention
Social Promotion
Social Networking
6
What does 'organic reach' mean in digital marketing?
Traffic through non-paid search engines
Direct mail response
Results through advertising
Paid promotion
7
What is the term for a fake social media account?
Ghost account
Impersonation account
Bot account
Clone account
8
What does CTR stand for in digital marketing?
Click Through Rate
Conversion Time Response
Click To Run
Content Transfer Ratio
9
What is a term for a picture or a video that is spread rapidly online?
Memetic media
Viral image
Internet spread
Meme
10
What term refers to collecting and analysing digital data from websites and social media?
Internet extraction
Digital harvesting
Social listening
Web scraping
11
What do we call short, timely posts on Twitter?
SnapPosts
Twitnotes
Tweets
QuickPosts
12
What does SEO stand for?
Social Engagement Optimization
Search Engine Optimization
Site Engagement Optimization
Sales Enablement Organization