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Media and Commercialism Review Flashcards | StudBud
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Media and Commercialism Review
Media and Commercialism Review
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1
Just the Facts: What percentage of children have a TV in their rooms?
47%
28%
40%
80%
2
Price of Happiness: How are women represented in ads?
They often appear with many different skin colors
They are portayed as having limited roles in society
They are portrayed as powerful business women.
They are often portrayed as dominant
3
Tweens: Which sentence expresses tweens' feelings about brands?
Only a few brands are cool
Brands help tween express themselves
All of the above
Some brands are too expensive
4
Price of Happiness: How are men represented in advertisements?
They show concern for their homes and bodies
Shown without sensitivity or compassion
Rarely shown in work settings
Presented in limited roles
5
Just the Facts: About how many advertisements does a typical child see every day?
48
55
20,000
35
6
Price of Happiness: How are women represented in advertisements?
All of the Above
They are void of emotion
They are very athletic
They are ultra-thin with perfect skin
7
Tweens: What statement made in the article is true about brands?
Some brands can make you look uncool
Wearing certain brands make tweens feel brave and confident
All brands affect self-image
All of the Above
8
Tweens: What percentage of tweens would select a shirt with a logo over a shirt with no logo?
98%
89%
73%
100%
9
Price of Happiness: What effect does this representation have on women?
They work harder to become a head of a corporation
They often believe that they should only be housewives
They tend to wish they had a lighter skin color.
They try to gain weight in order to break the stereotype
10
Price of Happiness: How are men represented in ads?
They are often shows as being very confident and powerful
They are shown as having limited roles in society
None of the above
They are portrayed with having many different skin colors
11
Price of Happiness: What is the effect of this representation on women?
It leads them to pursuing high paying jobs
They have trouble expressing emotions
All of the Above
They often develop eating disorders
12
Just the Facts: How much money do children aged 4 to 12 spend per year?
$51.8 Billion
$2.2 Billion
$4.2 Billion
$17.1 Billion
13
Price of Happiness: What is the effect of this representation on men?
All of the above
Men have a difficult time expression emotions
Makes men better athletes
Men are led to suicide
14
Price of Happiness: What is the negative effect of this representation on men?
They eat more because they become depressed
If they aren't actually powerful, they lose confidence
They believe that they should be better husbands and fathers
They want to watch sports all day like the men in the ads
15
Just the Facts: About how many hours do children spend watching TV every day, on average?
2.5 Hours
3 hours
18 hours
4 hours and 40 minutes
16
Why is sex appeal appeal an effective advertising technique?
Women are better at selling products than men
Consumers will watch the entire commercial
It makes consumers think that they can be just as beautiful
It helps consumers memorize the product
17
Why is appeal to fear effective?
People are motivated to take action so they don't fail
Consumers remember an ad more when it scares them
People like to be scared
It makes consumers afraid to buy a competitor's product
18
Just the Facts: At what age does a person's "brand loyalty" begin?
2 years
1 year
5 years
6 months
19
Just the Facts: How many billions of dollars does the advertising industry spends every year?
$230 Billion
$13 Billion
$105.97 Billion
$415 Billion
20
Just the Facts: At what age do children begin recognizing images of corporate logos?
1 year
3 years
6 months
2 years
21
What is misleading about advertisements using price appeal?
The product might not be made in America
The product won't make you as cool as you think
The company can't sell you the product for the same price
You might not really be saving that much money
22
Just the Facts: What types of products are advertised the most to children?
Technology
Movies and TV shows
Food and Drink
Toys
23
What is misleading about advertisements using celebrity endorsements?
You can turn into the celebrity if you use the product
Using the product will make you rich like the celebrity
You will save money if you buy the product
The celebrity might not actually use the product
