MS6201 Intro session quiz

It is where you want your target consumer to find your product.

Is the set of actual and potential buyers of a product

A form of communication with the goal of selling your products/services/brand to consumers.

The product's perceived performance in delivering value relative to the buyer's expectations.

It is the desire for a specific satisfier of need.

Human wants backed by buying power

the concept that focuses on customer needs, values and satisfaction.

act of obtaining a desired object from someone by offering something in return.

What is TQM?

It pertains to the staff or employee including the director or owner of the company.

It aims to sell what they make rather than make what will sell in the market.

a trade of values between two parties.

The 6th P in the Extended Marketing Mix which pertains to the delivery of your service/product

It involves managing demand, which involves managing customer relationships.

A tool used by marketers to help determine a product or brand offering.

It is anything that can be offered to a market to satisfy a need or want.

It is the state of felt deprivation.

A particular group of consumers at which a product or service is aimed.