Sports and Entertainment Marketing Concepts Unit 1

Question 1

When a company promotes products using one key message directed to everyone

Accepted Answer

Mass Marketing

Question 2

Making a product available to the consumer through various avenues (directly or indirectly) is

Accepted Answer

Place

Question 3

A marketer focusing on people with passion for baking is using ________________ segmentation.

Accepted Answer

Product Usage

Question 4

How much to charge customers while considering expenses is this element of the marketing mix

Accepted Answer

Price

Question 5

Dividing markets into physical locations such as cities and counties

Accepted Answer

Geographic segmentation

Question 6

A marketer focusing on people living in the Colorado Springs is using _________ segmentation.

Accepted Answer

Geographic

Question 7

Designing, naming, and packaging are all part of this element of the marketing mix

Accepted Answer

Product

Question 8

Focus on people with passion for video games on their phone is ________________ segmentation.

Accepted Answer

Product Usage

Question 9

This term describes the four marketing elements of product, price, place, promotion.

Accepted Answer

Marketing Mix

Question 10

The money that consumers have remaining after paying their taxes AND living expenses

Accepted Answer

Disposable Income

Question 11

Dividing markets based on consumer shopping patterns

Accepted Answer

Behavioral & product usage segmentation

Question 12

A target market is?

Accepted Answer

Consumers a company selects to focus its marketing plan on

Question 13

Divide markets by characteristics that cannot be measured, like attitudes and lifestyle choices

Accepted Answer

Psychographic segmentation

Question 14

A marketer focusing on adventurous and thrill-seeking people is using _______segmentation.

Accepted Answer

Psychographic

Question 15

Developing, promoting, distributing a good or service to meet the wants and needs of consumers?

Accepted Answer

Marketing

Question 16

When a company develops a strategy to attract international customers

Accepted Answer

Global Marketing

Question 17

Marketing a new product to health conscious women is an example of which segmentation?

Accepted Answer

Psychographic, Behavioral/Product Usage

Question 18

Analyzing a market for geographics, demographics, psychographics, and behavior/product benefits

Accepted Answer

Market Segmentation

Question 19

Communicating to the consumer through advertising, publicity, and public relations is

Accepted Answer

Promotion

Question 20

Focus on 18-24 year old males living in a middle class neighborhood is using _________________

Accepted Answer

Demographic segmentation

Question 21

Levels of market segmentation from broadest (least specific) to narrowest (most specific)

Accepted Answer

Mass, Segment, Niche, Micro

Question 22

Divide market by information such as income, gender, profession, education, age, marital stat.

Accepted Answer

Demographic segmentation

Question 23

Marketing a shampoo to African American males ages 17-25 is an example of which segmentation?

Accepted Answer

Demographic

Question 24

Satisfying customer needs and maintaining company goals (like profit) are important elements of

Accepted Answer

Marketing Concept

Question 25

Marketing to those using a credit card 4 times this year is an example of which segmentation?

Accepted Answer

Behavioral/Product Usage

Sports and Entertainment Marketing Concepts Unit 1

Questions 25

Sports and Entertainment Marketing Concepts Unit 1

Questions 25